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Jun 19, 2014

Sad Men: How Advertisers Are Selling With Emotion

Sad Men: How Advertisers Are Selling With Emotion To be successful with advertising, you need to tell a story. But, as this story from NPR explains, your story doesn’t always […]

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Jun 10, 2014

When telling your brand story goes wrong. Way wrong.

The advertising folks at Coke usually do a wonderful job at storytelling. And, while this execution was well done, the story itself is nuts. Telling me that it takes 23 […]

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Jun 2, 2014

The Art of Storytelling in Business

What is your brand and company about? Do you pride yourself on excellent customer service? Are you innovative, quirky, fun or you just really believe that your products or services […]

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