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Dec 21, 2015
To capitalize on your brand’s potential, go ‘horizontal’ with your storytelling
By Kim Palagyi Fans have waited 10 years for a new Star Wars movie, but the beauty of The Force Awakens is not merely an introduction to a new generation […]
Dec 14, 2015
Do You Know What Your Customers Are Buying?
By Rob DePersia Of all the confounding questions a business must answer daily, what its customers are buying seems pretty straightforward. Even businesses offering highly complex products or services know […]
Dec 7, 2015
Can your brand create a Christmas miracle?
Another year of coal stockings for lying retailers By Ed Lynes My inbox started filling up the early part of Thanksgiving week. Retailers peppered me with inducements — 70% off! […]