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Jul 25, 2016

The Best Kind of Narrative is Built on Anticipation and Excitement

By Zach Kliger Every June, video game developers, journalists, and executives gather in Los Angeles at the Electronic Entertainment Expo to talk about the latest news and developments in their […]

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Jul 18, 2016

A Sumerian’s #FirstTweet Would’ve Been An Emoji

By Kim Palagyi Stories are so much more than a chance to impress a date or “win” the water cooler. Narratives peel back who we are, and pop the hood […]

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Jul 11, 2016

What world is your brand living in?

By Ed Lynes The camera pans down from the opening crawl, and within seconds the screen is overwhelmed by the image of an imposing spaceship. The audience’s eardrums are rocked […]

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Jul 5, 2016

The Hidden Stories Behind 4 Famous Logos

  By Mia Jang Businesses use a variety of advertising methods to attract customers – some obvious and some subtle. Outward facing – a brand’s visual identity is one of […]

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