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Aug 29, 2016

How Good Design Tells a Great Story

By Gabrielle Kenny After your brand’s story is crafted to the finest it can be, it is time to start thinking about your story in a different way: visually. Telling a […]

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Aug 22, 2016

A Sports Squabble with Aristotle: How Basics Can Boost Your Persuasive Rhetoric

By Samuel White Before LeBron James became a three-time National Basketball Champion, before he was named NBA’s MVP four times, before he won two Olympic gold medals, before he even learned […]

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Aug 15, 2016

How Serial Captured the Perfect Audience and You Can Too

By Dani Bingaman Everyone has a story – is a phrase that many, if not all of us, are familiar with. The phrase is used in a plethora of ways, referencing […]

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Aug 8, 2016

Why it hurts to lose a client

By Ed Lynes I’ve repeated it so many times over the past few years that I repeat it out without even the slightest thought. A curious party will ask, “what does […]

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Aug 1, 2016

Native Content Is About More Than Disguising an Advertisement

By Melissa Rodier The intertextuality of media and branding has changed the storytelling landscape drastically in a short time. In a culture that has become immune to the 30-second advertising […]

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