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May 30, 2017

Is a Picture Really Worth a Thousand Words?

By Catarina Araujo In an age where serious businesses are using image-heavy channels such as Instagram, Snapchat, and Pinterest to communicate with and engage their customers, what role do words […]

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May 23, 2017

Cognitive Biases and Story Marketing

By Kelly Sarabyn Psychologists have conducted thousands of studies documenting the many ways humans are biased and irrational decision-makers. Part of the reason storytelling is such an effective marketing tool is […]

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May 3, 2017

The “Secret” to Millennial Relationships: They’re People

By Ngozi Assata Any effective brand today is in the business of feelings. The secret strategy of those brands, especially when it comes to reaching the desirable millennial market, is always […]

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