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Oct 31, 2017

Who’s On Your Creative Team?

By Kate Faigen “History repeats itself.” Bath and beauty product manufacturer Dove would have been wise to take this cautionary proverb to heart before their latest brand blunder. The social […]

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Oct 25, 2017

Make Them Earn It: Now is the Time to Make Life Difficult for Customers

By Zach Kliger This year’s surprise video game hit is not another entry into the Call of Duty series. In fact, it doesn’t seem to follow any standard at all […]

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Oct 17, 2017

Selling Immortality: How Elysium Brands Its Impossible Promise

by Erin J. Mullikin “When I was a boy the Dead Sea was only sick.” George Burns, who spent 93 years in show business, and famously died mere weeks after […]

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Oct 12, 2017

The Right Kind of Wrong: Szechuan Sauce and the Hero’s Journey

By Mary McCool Can a hot mess be manufactured? McDonald’s recently proved it’s willing to try. Earlier this year, the chain’s “Mulan SzeChuan Teriyaki Dipping Sauce” returned to cultural memory […]

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Oct 4, 2017

Businesses Don’t Buy Things. People Do.

The Only Way to Succeed in this New Age of B2B Selling: Stories   Oracle is the world’s second-largest software company, a feat they have managed to accomplish without a […]

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