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Feb 22, 2018

Message isn’t a Binary Choice

By Hannah Landers Ladies of the world, rejoice: PepsiCo recently announced that it is creating a line of snacks just for you. No longer will women have to abstain from […]

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Feb 15, 2018

Why Xerox Died

How Brand Story Can Keep a Company Alive By Kelly Sarabyn  Offices everywhere are at the end of an era: after 112 years as an independent company, Xerox has reached […]

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Feb 13, 2018

The Thirst is Real: Diet Coke’s Struggle to Attract Millennials

By Lindsay Cottman Diet Coke is in the throes of an identity crisis. Faced with consistently declining sales, Coca-Cola announced the introduction of four new fruit flavors to maintain its […]

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Feb 6, 2018

Alexa, Show Me the Best Super Bowl Ad

By Kelly Sarabyn The Super Bowl is not only the largest televised event on the planet — it’s one of the rare times when viewers actively tune in to watch […]

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Feb 1, 2018

Where Are All the Toys “R” Us Kids?

They Grew Up, But Where Are Their Toys “R” Us Kids? By Zach Kliger “The greatest toy store there is” has decided to shutter 182 outlets across the country — […]

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