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Mar 28, 2018

Stop Tuning Out: The Right Music Will Get Your Audience to Listen

By Lindsay Cottman “Where words fail, sounds can often speak.” Danish fairy tale author Hans Christian Andersen was on to something when he penned this oft-misquoted line, and the sentiment still […]

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Mar 22, 2018

Collaborative Cultures Cultivate the Cheesiest Concepts

Flamin’ Hot Cheetos Shows the Janitor May Be Your Next Product Leader By EM Ricchini In the years since they entered the market in 1992, Flamin’ Hot Cheetos have transcended […]

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Mar 15, 2018

FCK ‘em If They Can’t Take a Joke: The Art of the Brand Apology

by Kelly Sarabyn “My new goal is not to explain jokes.” In 2015, the Internet’s mob mentality trained its ire on Tina Fey, demanding an apology for a perceived racist […]

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