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Aug 29, 2018

Selling a Story You’re Not Telling

Craft a Narrative Built for Indirect Customer Marketing By Lindsay Cottman A staple of camps and classrooms is the children’s game “telephone.” The kids sit in a circle, and work […]

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Aug 24, 2018

From Cyberspace to Retail Space: Building Brick-and-Mortar Connections in the Digital Age

By Hannah Landers Retail is dead. Bankruptcies and store closure announcements from seemingly timeless brands like Toys “R” Us, Walgreens, and Macy’s have firmly ingrained this sentiment into consumers’ minds. […]

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Aug 17, 2018

Your Company Isn’t the Uber or AirBNB of Anything

(And that’s okay.)   By Zach Kliger “We’re the Uber of babysitting.” “It’s like AirBNB for bikes.” “Imagine Uber for dog walking.” It’s the shorthand founders of supposedly innovative companies […]

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Aug 16, 2018

The One Thing Six of America’s Fastest-Growing Companies Have in Common

Each year’s Inc. 5000 list recognizes the fastest-growing private companies in America. While these high achievers come from all corners of the country and dozens of industries, six of them […]

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Aug 10, 2018

Fintech, Disrupted

By Lindsay Cottman Ice cream cones melting on the hood of a car. Afghan hounds in stylish surrounds. Millennial-pink Jell-O sculptures swaying in slow motion. What may sound like the […]

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Aug 2, 2018

Seeing is Believing: When Contemporary Aesthetics Are Valued Over Timeless Storytelling

By Zachary Vickers When the Metropolitan Museum of Art revealed its new logo in 2016, Justin Davidson, New York magazine’s classical music and architecture critic, called it a “bus crash.”

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