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The One Thing Six of America’s Fastest-Growing Companies Have in Common

Each year’s Inc. 5000 list recognizes the fastest-growing private companies in America. While these high achievers come from all corners of the country and dozens of industries, six of them […]

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Fintech, Disrupted

By Lindsay Cottman Ice cream cones melting on the hood of a car. Afghan hounds in stylish surrounds. Millennial-pink Jell-O sculptures swaying in slow motion. What may sound like the […]

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Seeing is Believing: When Contemporary Aesthetics Are Valued Over Timeless Storytelling

By Zachary Vickers When the Metropolitan Museum of Art revealed its new logo in 2016, Justin Davidson, New York magazine’s classical music and architecture critic, called it a “bus crash.”

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The Authenticity Filter: What’s Genuine in the Instagram Age

By Hannah Landers McDonald’s has long been plagued by a “pink slime” problem. Following a 2011 episode of chef Jamie Oliver’s Food Revolution, audiences were up in arms about the […]

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Why Reed Hastings Didn’t Build a Faster Horse

By Zach Kliger Henry Ford’s famous, and possibly apocryphal quote about faster horses is often cited in arguments against the customer-driven experience. For over a century, these words have stirred unending […]

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What The Frap Is Wrong With Starbucks?

Starbucks proves that even the biggest brands can’t afford to be everything to everyone. By E.M. Ricchini A few years ago, a crowd gathered outside a new establishment in the […]

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Mary Jane Goes Mainstream

Cannabis’ New Story is a Lesson in Defining New Markets   By Lindsay Cottman The cannabis industry is growing like a weed. Recreational marijuana’s progress along the path of state-by-state […]

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The One Part of Your Brand Immune to Trends

When It Comes to Building Genuine Connection, Visual Brand is a Distant Second to Story By E.M. Ricchini In a world where consumers are besieged by content, many brands feel […]

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Death by Dollarita: Restaurant Chains in the Millennial Age

By Jacob Schrimpf Is it too good to be true? Dollaritas returned for the month of April at Applebee’s! Touted as the perfect way to “ring in spring and celebrate […]

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#RelationshipGoals: Connecting with a B2B Audience on Social Media

By Hannah Landers Autodesk is big on Instagram. With 128k followers, the brand receives upward of 2k likes on each photo post and sometimes more than five times that many […]

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