Survival of the Fittest: Brand Evolution 101

By Kate Faigen Last Friday, internet tycoon Jeff Bezos made a little purchase. The founder and CEO of Amazon acquired Whole Foods for 13.7 billion dollars, not long after turning […]

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Why Fast-Growing Companies Still Fail

The Three Keys to Scaling an Organization Effectively By Ed Lynes Entrepreneurs (and would-be entrepreneurs) often hear how difficult it is to start a business. The truth is, starting a […]

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3 Steps to Get Back on Track for 2017

By Melissa Rodier The year is almost halfway over. Hard to believe, I know. Insert a joke here about still writing 2016 on my checks (as if writing checks were […]

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Is a Picture Really Worth a Thousand Words?

By Catarina Araujo In an age where serious businesses are using image-heavy channels such as Instagram, Snapchat, and Pinterest to communicate with and engage their customers, what role do words […]

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COGNITIVE BIASES AND STORY MARKETING

By Kelly Sarabyn Psychologists have conducted thousands of studies documenting the many ways humans are biased and irrational decision-makers. Part of the reason storytelling is such an effective marketing tool is […]

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The “Secret” to Millennial Relationships: They’re People

By Ngozi Assata Any effective brand today is in the business of feelings. The secret strategy of those brands, especially when it comes to reaching the desirable millennial market, is always […]

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How Data Fails to Deliver

By Dan McDonough, Jr. It takes real integrity as a journalist to issue a correction. Washington Post reporter Chris Ingraham showed that exact brand of integrity when he reversed his […]

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Don’t Lie To Us, Please

By Kate Faigen In case you missed it, Kendall Jenner ended racism. In the middle of a beautifully blue-hued protest, she bravely handed an ice-cold can of soda to a […]

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Humble Beginnings Make a Great Story: Your brand and its creation myth

By Ed Lynes “You know, you really don’t need a forensics team to get to the bottom of this. If you guys were the inventors of Facebook, you’d have invented […]

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Storytelling Vs. Story Selling: The Honest Approach

By Samuel White Today’s consumer atmosphere of brand loyalty demands an authentic and unique presence to stand out in a saturated market. Yet companies continue to set themselves up for […]

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