Birchbox, and Why Even the Best Products Still Fail 

Today, there’s a monthly subscription “box” for every niche market. From menswear to beauty products to spices, carefully curated packages mailed direct to the consumer exist in every vertical imaginable. For these monthly deliveries, consumers have one company to […]

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Who’s On Your Creative Team?

By Kate Faigen “History repeats itself.” Bath and beauty product manufacturer Dove would have been wise to take this cautionary proverb to heart before their latest brand blunder. The social […]

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Make Them Earn It: Now is the Time to Make Life Difficult for Customers

By Zach Kliger This year’s surprise video game hit is not another entry into the Call of Duty series. In fact, it doesn’t seem to follow any standard at all […]

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Selling Immortality: How Elysium Brands Its Impossible Promise

by Erin J. Mullikin “When I was a boy the Dead Sea was only sick.” George Burns, who spent 93 years in show business, and famously died mere weeks after […]

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The Right Kind of Wrong: Szechuan Sauce and the Hero’s Journey

By Mary McCool Can a hot mess be manufactured? McDonald’s recently proved it’s willing to try. Earlier this year, the chain’s “Mulan SzeChuan Teriyaki Dipping Sauce” returned to cultural memory […]

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Businesses Don’t Buy Things. People Do.

The Only Way to Succeed in this New Age of B2B Selling: Stories   Oracle is the world’s second-largest software company, a feat they have managed to accomplish without a […]

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Villains in the Valley: How America’s Innovators Have Lost Their Way

By Zach Kliger Silicon Valley startup Bodega believed they could reinvent the traditional corner store as a glorified vending machine — and they were very, very wrong. As soon as […]

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Open Office Critics Have It All Wrong

By Kate Faigen When it comes to the merits — or not — of open offices, it’s pretty much all been said already. The consensus appears to be that this […]

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Actions Speak Louder Than Words

How TD Bank Ruined the Best Banking Brand in America By Ed Lynes In 1957, Better Living, an appliance store in Wisconsin, advertised itself as offering the “world’s lowest prices.” […]

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(Not) Loving It

By Erin J. Mullikin If 2016 was the year of tragic celebrity deaths, 2017 is proving to be the year of canned commercials from companies who loom large in our […]

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