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A New Audience Doesn’t Mean a New Story

Among the 70,808 people in the rowdy crowd of Buffalo Bills fans at the 2024 AFC East Championship Game was third-grader Ella Piazza. Like most eight-year-old girls, Ella had never […]

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You Are What You Buy

Every year, around 4.4 million new businesses are launched in the United States, but between 15 percent and 25 percent of them won’t make it past their first year. In […]

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Making Customers’ Stories Your Own

Who’s the protagonist of your brand’s narrative? Essential brands build their strategic narrative around their customer, sharing the story of how the customer can overcome their challenges with the help […]

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Why Great Technology Isn’t Enough

Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]

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If You Don’t Have a Story, You Don’t Have a Strategy

How Strategic Narrative Takes Your Company From Chaos to Clarity by Payton Shand “A company without a story is usually a company without a strategy.”  Entrepreneur and venture capitalist Ben […]

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Demos that Dominate

by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]

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Make Your Origin Story Your Best Sales Tool

by Ava Wolf Where you’re from says a lot about where you’re going—and why customers should take that journey with you. Every company has an origin story: the narrative that […]

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Personality That Sells

by Payton Shand When it comes time to make a purchase, customers always have choices. And since they’re now more informed than ever before, their buying decisions increasingly come down […]

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ToFu That Isn’t Flavorless

by Zoe Grant More than 91 percent of cold emails are ignored. 87 percent of customers don’t answer cold calls. Every minute, there are 46,740 new posts on Instagram, more […]

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Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT

Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how.   by Harry Meadows If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve […]

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