What Brands Can Learn from Great Novels

By Kate Faigen There’s nothing like a great book. I’ve found that few remedies can cure an ailment as brilliantly as beautiful words. Whether it be boredom, sadness, fear, or […]

Continue Reading

How Story can Increase the Number of Women Executives

By Kelly Sarabyn Sheri McCoy resigning from Avon Products marks the third prominent female CEO to leave her post in recent months. As only 5 to 6 percent of CEOs […]

Continue Reading

Harnessing the Power of Color

By Justin St. Louis Color is one of the most powerful instruments in branding; it gives life to a brand and can convert a logo into an emotional experience for […]

Continue Reading

Paying for the Privilege of Two Weeks in a Tent

By Ed Lynes For the past two weeks, I have been in the mountains of West Virginia for the Boy Scouts of America’s 2017 National Jamboree (we’ve been in the […]

Continue Reading

From Westeros to Pepsi: Finding the True Hero of Your Brand Story

By Melissa Rodier This Sunday was the long-awaited season seven premiere of Game of Thrones. With its sprawling cast of characters, it’s hard to point to a single hero’s journey. […]

Continue Reading

The Last of the Greatest Shows on Earth

By Mary McCool Towards the end of May this year, I took an impromptu trip with a friend to see the last of the greatest shows on earth. I had […]

Continue Reading

A Modern Romance: Dating Advice for Your Brand

By Ngozi Assata Love is in the air, and smart brands are getting in on it. Social media affords organizations unique opportunities to engage with consumers on a personal level, […]

Continue Reading

Survival of the Fittest: Brand Evolution 101

By Kate Faigen Last Friday, internet tycoon Jeff Bezos made a little purchase. The founder and CEO of Amazon acquired Whole Foods for 13.7 billion dollars, not long after turning […]

Continue Reading

Why Fast-Growing Companies Still Fail

The Three Keys to Scaling an Organization Effectively By Ed Lynes Entrepreneurs (and would-be entrepreneurs) often hear how difficult it is to start a business. The truth is, starting a […]

Continue Reading

3 Steps to Get Back on Track for 2017

By Melissa Rodier The year is almost halfway over. Hard to believe, I know. Insert a joke here about still writing 2016 on my checks (as if writing checks were […]

Continue Reading