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#RelationshipGoals: Connecting with a B2B Audience on Social Media

By Hannah Landers Autodesk is big on Instagram. With 128k followers, the brand receives upward of 2k likes on each photo post and sometimes more than five times that many […]

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The Key to Monetizing Customer Data? Trust

by Kelly Sarabyn Trust in Facebook is at an all-time low. Eighty-one percent of people have little to no confidence Facebook will protect their data or privacy. This lack of […]

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Coachella and the Art of Crafting a Timeless Story

By EM Ricchini Twenty-five thousand people gathered to watch Pearl Jam play at Empire Polo Club in Indio, California on November 5, 1993. The show originated in protest: Pearl Jam […]

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Stop Tuning Out: The Right Music Will Get Your Audience to Listen

By Lindsay Cottman “Where words fail, sounds can often speak.” Danish fairy tale author Hans Christian Andersen was on to something when he penned this oft-misquoted line, and the sentiment still […]

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Collaborative Cultures Cultivate the Cheesiest Concepts

Flamin’ Hot Cheetos Shows the Janitor May Be Your Next Product Leader By EM Ricchini In the years since they entered the market in 1992, Flamin’ Hot Cheetos have transcended […]

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FCK ‘em If They Can’t Take a Joke: The Art of the Brand Apology

by Kelly Sarabyn “My new goal is not to explain jokes.” In 2015, the Internet’s mob mentality trained its ire on Tina Fey, demanding an apology for a perceived racist […]

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Message isn’t a Binary Choice

By Hannah Landers Ladies of the world, rejoice: PepsiCo recently announced that it is creating a line of snacks just for you. No longer will women have to abstain from […]

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Why Xerox Died

How Brand Story Can Keep a Company Alive By Kelly Sarabyn  Offices everywhere are at the end of an era: after 112 years as an independent company, Xerox has reached […]

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The Thirst is Real: Diet Coke’s Struggle to Attract Millennials

By Lindsay Cottman Diet Coke is in the throes of an identity crisis. Faced with consistently declining sales, Coca-Cola announced the introduction of four new fruit flavors to maintain its […]

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Alexa, Show Me the Best Super Bowl Ad

By Kelly Sarabyn The Super Bowl is not only the largest televised event on the planet — it’s one of the rare times when viewers actively tune in to watch […]

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