FCK ‘em If They Can’t Take a Joke: The Art of the Brand Apology
by Kelly Sarabyn “My new goal is not to explain jokes.” In 2015, the Internet’s mob mentality trained its ire on Tina Fey, demanding an apology for a perceived racist […]
Continue ReadingMessage isn’t a Binary Choice
By Hannah Landers Ladies of the world, rejoice: PepsiCo recently announced that it is creating a line of snacks just for you. No longer will women have to abstain from […]
Continue ReadingWhy Xerox Died
How Brand Story Can Keep a Company Alive By Kelly Sarabyn Offices everywhere are at the end of an era: after 112 years as an independent company, Xerox has reached […]
Continue ReadingThe Thirst is Real: Diet Coke’s Struggle to Attract Millennials
By Lindsay Cottman Diet Coke is in the throes of an identity crisis. Faced with consistently declining sales, Coca-Cola announced the introduction of four new fruit flavors to maintain its […]
Continue ReadingAlexa, Show Me the Best Super Bowl Ad
By Kelly Sarabyn The Super Bowl is not only the largest televised event on the planet — it’s one of the rare times when viewers actively tune in to watch […]
Continue ReadingWhere Are All the Toys “R” Us Kids?
They Grew Up, But Where Are Their Toys “R” Us Kids? By Zach Kliger “The greatest toy store there is” has decided to shutter 182 outlets across the country — […]
Continue ReadingThat New HQ Isn’t For You
Gilded Corporate Palaces Are the Ultimate Rejection of Customer Focus By Ed Lynes One of the nation’s most prominent tech companies is in the market for a second headquarters. They’re […]
Continue ReadingYou Are the Company You Keep: How to Form Effective Brand Partnerships
By Kelly Sarabyn Since the days of Aesop, people have been evaluating others by the company they keep. Successful businesses certainly recognize this as they are notoriously choosy about which […]
Continue ReadingIt’s Mall About Experience
Consumerism to Community: Saving America’s Struggling Shopping Malls By Hannah Landers Across America, holiday decorations are being packed up and returned to the attics where they live ten months […]
Continue ReadingPut Your Customer in the Driver’s Seat
Ford Knows the Customers They Want — And They’re Willing to Toss Them the Keys By Kelly Sarabyn For passionate drivers who wanted to add the 2017 Ford GT […]
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