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From Cyberspace to Retail Space: Building Brick-and-Mortar Connections in the Digital Age

By Hannah Landers Retail is dead. Bankruptcies and store closure announcements from seemingly timeless brands like Toys “R” Us, Walgreens, and Macy’s have firmly ingrained this sentiment into consumers’ minds. […]

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Your Company Isn’t the Uber or AirBNB of Anything

(And that’s okay.)   By Zach Kliger “We’re the Uber of babysitting.” “It’s like AirBNB for bikes.” “Imagine Uber for dog walking.” It’s the shorthand founders of supposedly innovative companies […]

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The One Thing Six of America’s Fastest-Growing Companies Have in Common

Each year’s Inc. 5000 list recognizes the fastest-growing private companies in America. While these high achievers come from all corners of the country and dozens of industries, six of them […]

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Fintech, Disrupted

By Lindsay Cottman Ice cream cones melting on the hood of a car. Afghan hounds in stylish surrounds. Millennial-pink Jell-O sculptures swaying in slow motion. What may sound like the […]

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Seeing is Believing: When Contemporary Aesthetics Are Valued Over Timeless Storytelling

By Zachary Vickers When the Metropolitan Museum of Art revealed its new logo in 2016, Justin Davidson, New York magazine’s classical music and architecture critic, called it a “bus crash.”

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The Authenticity Filter: What’s Genuine in the Instagram Age

By Hannah Landers McDonald’s has long been plagued by a “pink slime” problem. Following a 2011 episode of chef Jamie Oliver’s Food Revolution, audiences were up in arms about the […]

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Why Reed Hastings Didn’t Build a Faster Horse

By Zach Kliger Henry Ford’s famous, and possibly apocryphal quote about faster horses is often cited in arguments against the customer-driven experience. For over a century, these words have stirred unending […]

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What The Frap Is Wrong With Starbucks?

Starbucks proves that even the biggest brands can’t afford to be everything to everyone. By E.M. Ricchini A few years ago, a crowd gathered outside a new establishment in the […]

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Mary Jane Goes Mainstream

Cannabis’ New Story is a Lesson in Defining New Markets   By Lindsay Cottman The cannabis industry is growing like a weed. Recreational marijuana’s progress along the path of state-by-state […]

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The One Part of Your Brand Immune to Trends

When It Comes to Building Genuine Connection, Visual Brand is a Distant Second to Story By E.M. Ricchini In a world where consumers are besieged by content, many brands feel […]

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