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Why Reed Hastings Didn’t Build a Faster Horse

By Zach Kliger Henry Ford’s famous, and possibly apocryphal quote about faster horses is often cited in arguments against the customer-driven experience. For over a century, these words have stirred unending […]

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What The Frap Is Wrong With Starbucks?

Starbucks proves that even the biggest brands can’t afford to be everything to everyone. By E.M. Ricchini A few years ago, a crowd gathered outside a new establishment in the […]

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Mary Jane Goes Mainstream

Cannabis’ New Story is a Lesson in Defining New Markets   By Lindsay Cottman The cannabis industry is growing like a weed. Recreational marijuana’s progress along the path of state-by-state […]

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The One Part of Your Brand Immune to Trends

When It Comes to Building Genuine Connection, Visual Brand is a Distant Second to Story By E.M. Ricchini In a world where consumers are besieged by content, many brands feel […]

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Death by Dollarita: Restaurant Chains in the Millennial Age

By Jacob Schrimpf Is it too good to be true? Dollaritas returned for the month of April at Applebee’s! Touted as the perfect way to “ring in spring and celebrate […]

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#RelationshipGoals: Connecting with a B2B Audience on Social Media

By Hannah Landers Autodesk is big on Instagram. With 128k followers, the brand receives upward of 2k likes on each photo post and sometimes more than five times that many […]

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The Key to Monetizing Customer Data? Trust

by Kelly Sarabyn Trust in Facebook is at an all-time low. Eighty-one percent of people have little to no confidence Facebook will protect their data or privacy. This lack of […]

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Coachella and the Art of Crafting a Timeless Story

By EM Ricchini Twenty-five thousand people gathered to watch Pearl Jam play at Empire Polo Club in Indio, California on November 5, 1993. The show originated in protest: Pearl Jam […]

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Stop Tuning Out: The Right Music Will Get Your Audience to Listen

By Lindsay Cottman “Where words fail, sounds can often speak.” Danish fairy tale author Hans Christian Andersen was on to something when he penned this oft-misquoted line, and the sentiment still […]

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Collaborative Cultures Cultivate the Cheesiest Concepts

Flamin’ Hot Cheetos Shows the Janitor May Be Your Next Product Leader By EM Ricchini In the years since they entered the market in 1992, Flamin’ Hot Cheetos have transcended […]

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