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Dec 5, 2018

Bull not Bear: The Economy of Six-Second Brand Stories

By Zachary Vickers Every second counts in the battle for a customer’s attention. Although Internet users are consuming video at ever-increasing rates, 90 percent of people skip past “pre-rolls:” the […]

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Jun 14, 2018

Death by Dollarita: Restaurant Chains in the Millennial Age

By Jacob Schrimpf Is it too good to be true? Dollaritas returned for the month of April at Applebee’s! Touted as the perfect way to “ring in spring and celebrate […]

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Aug 29, 2017

(Not) Loving It

By Erin J. Mullikin If 2016 was the year of tragic celebrity deaths, 2017 is proving to be the year of canned commercials from companies who loom large in our […]

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Feb 7, 2017

Should Brands Have Opinions? When and How to Get Political…Or Not.

By Mary McCool From the brands we love to the TV shows we watch to the food we eat, Americans’ political leanings are seen in their choice of products to a […]

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Jan 17, 2017

Sweating Sales? Storytelling Isn’t the Answer.

By Ed Lynes The mistake people make is thinking the story is just about marketing. No, the story is the strategy. If you make your story better, you make the strategy […]

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Oct 3, 2016

Before You Automate Your Marketing, Read This

By Dan McDonough, Jr. I like burgers. And, ever since I was quite young, I’ve always known that not all burgers are equally delicious. Many variables come into play in […]

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Aug 29, 2016

How Good Design Tells a Great Story

By Gabrielle Kenny After your brand’s story is crafted to the finest it can be, it is time to start thinking about your story in a different way: visually. Telling a […]

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Aug 1, 2016

Native Content Is About More Than Disguising an Advertisement

By Melissa Rodier The intertextuality of media and branding has changed the storytelling landscape drastically in a short time. In a culture that has become immune to the 30-second advertising […]

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Dec 7, 2015

Can your brand create a Christmas miracle?

Another year of coal stockings for lying retailers By Ed Lynes My inbox started filling up the early part of Thanksgiving week. Retailers peppered me with inducements — 70% off! […]

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Nov 12, 2015

No, Jeb can’t fix it. And neither can you.

This post was originally published by Woden partner Ed Lynes on November 4 on LinkedIn. Earlier this week, Jeb Bush rolled out his new campaign slogan: “Jeb can fix it.” It’s […]

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