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Nov 29, 2018

WeWork & Starbucks Agree: Father Knows Best

Arrogance Has Founders Seeing Red (Cups, Meat, and Eyes) By Ed Lynes Of the icons that mark the holiday season, few are more celebrated than the Starbucks Red Cup. Communities […]

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Oct 17, 2018

Consumers Have the Best Bull$#!* Meters: Authenticity and Story in Brand Names

By Zachary Vickers Recently, Weight Watchers announced they would be known as “WW.” Armed with a new tagline, “Wellness that Works,” the 65 year-old company made a bold and strategic […]

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Sep 27, 2018

Soup’s Down! How Tired Brands Can Refresh Through Story

By Zachary Vickers The $4.5 billion U.S. canned soup industry has been flat since 2012, and Campbell’s — with 40 percent of the market share — is the face of […]

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Sep 13, 2018

Decide to Disconnect: Knowing the Limits of Your Brand Story

By Hannah Landers ModCloth, Moosejaw, and Walmart; one of these things just doesn’t belong — or so it would seem initially.   ModCloth peddles well-made women’s clothing that comes in whimsical patterns and vintage silhouettes, while Moosejaw has built its […]

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Sep 7, 2018

Why Bad “Plot Twists” Ruin Brand Stories

By Zachary Vickers When Norman Mailer said that the novel was dead in 1955, perhaps he was also heralding the impending fate of independent bookstores. In 1995, Amazon become “Earth’s […]

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Aug 24, 2018

From Cyberspace to Retail Space: Building Brick-and-Mortar Connections in the Digital Age

By Hannah Landers Retail is dead. Bankruptcies and store closure announcements from seemingly timeless brands like Toys “R” Us, Walgreens, and Macy’s have firmly ingrained this sentiment into consumers’ minds. […]

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Aug 17, 2018

Your Company Isn’t the Uber or AirBNB of Anything

(And that’s okay.)   By Zach Kliger “We’re the Uber of babysitting.” “It’s like AirBNB for bikes.” “Imagine Uber for dog walking.” It’s the shorthand founders of supposedly innovative companies […]

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Aug 10, 2018

Fintech, Disrupted

By Lindsay Cottman Ice cream cones melting on the hood of a car. Afghan hounds in stylish surrounds. Millennial-pink Jell-O sculptures swaying in slow motion. What may sound like the […]

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Jul 25, 2018

The Authenticity Filter: What’s Genuine in the Instagram Age

By Hannah Landers McDonald’s has long been plagued by a “pink slime” problem. Following a 2011 episode of chef Jamie Oliver’s Food Revolution, audiences were up in arms about the […]

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