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Oct 31, 2017

Who’s On Your Creative Team?

By Kate Faigen “History repeats itself.” Bath and beauty product manufacturer Dove would have been wise to take this cautionary proverb to heart before their latest brand blunder. The social […]

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Sep 19, 2017

Open Office Critics Have It All Wrong

By Kate Faigen When it comes to the merits — or not — of open offices, it’s pretty much all been said already. The consensus appears to be that this […]

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Aug 15, 2017

What Brands Can Learn from Great Novels

By Kate Faigen There’s nothing like a great book. I’ve found that few remedies can cure an ailment as brilliantly as beautiful words. Whether it be boredom, sadness, fear, or […]

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Mar 13, 2017

Spoilers Ahead: The Secret to Connecting with Your Ideal Customer

By Melissa Rodier A common thread in what we do at Woden is the fact that people don’t care about what you do — they care about why you do […]

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Mar 6, 2017

Whiskey is the Water of Life and Other Word Origin Stories

By Moriah Kofsky I dig etymology because it refers to the origin stories of words versus their definitions. Having a strong command of language is empowering and (I believe) essential […]

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Jan 23, 2017

Failing Upward: My Resolution to Fail More and Become Better for It

By Melissa Rodier I’m already on point for my 2017 New Year’s Resolution. I’m actually three-weeks late with my New Year’s Resolution, which is what makes me so incredibly on […]

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Jan 11, 2017

How to Make Your Story Stronger

  By Moriah Kofsky I was back at my childhood home this week and rediscovered a poem I wrote when I was 14. One line reads: “I can’t immolate myself […]

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Dec 5, 2016

Tools Designers Can Use to Tell a Compelling Visual Story

By Gabrielle Kenny Storytelling is in all aspects of the world — including visual design. Designers tell stories through the eye, creating stunning visual graphics that are so much more […]

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Sep 5, 2016

How Music Can Improve Your Creative Process

By Shelby Fisk “Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” — Plato  In 1993, a psychologist named Francis […]

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