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Dec 27, 2016

Woden’s 2016 Best-of Reading List

by the entire Woden team Consuming great content is part of Woden’s DNA. In addition to make us better writers and storytellers, it also provides a peek into each Wodenworker’s […]

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Jul 18, 2016

A Sumerian’s #FirstTweet Would’ve Been An Emoji

By Kim Palagyi Stories are so much more than a chance to impress a date or “win” the water cooler. Narratives peel back who we are, and pop the hood […]

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Jan 25, 2016

What’s in a word? Telling your story with the right voice

By Kim Palagyi Putting your story into words can sometimes take more than a great catchphrase or a snappy product name. The core of a brand’s story comes down to […]

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Jan 4, 2016

It’s Okay to Cheat on Your Business

By Ed Lynes You are in a committed relationship with your business. You spend more hours a week together than you do with any living person, and its your primary […]

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Dec 21, 2015

To capitalize on your brand’s potential, go ‘horizontal’ with your storytelling

By Kim Palagyi Fans have waited 10 years for a new Star Wars movie, but the beauty of The Force Awakens is not merely an introduction to a new generation […]

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Feb 12, 2015

Is your business an entertainer or adviser?

Brian Williams is a storyteller of a caliber that we at Woden could only hope to match – and we don’t mean that sarcastically. Ditto Jon Stewart. Whatever your personal […]

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Feb 10, 2015

How to Bring Your Corporate Blog Back to Life

Businesses that strive to stay ahead of the technology curve have it rough. Their dedication and curiosity keep the company up-to-date and relevant. But the rapid pace of technological change […]

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Aug 31, 2014

If people don’t ‘like’ your story, does your story even matter?

If a story falls on Facebook, and nobody shares it, does it even make a sound? That’s a bastardization of the old cliche, but it tells an important message: Why […]

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Aug 13, 2014

To sell more, you’ve got to have a story. Here’s how small businesses can write their own.

Some call it a pitch. Others infamously refer to it as a spiel. Use whatever word or phrase you like, but what sells anything is, at its core, a story. […]

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Jul 24, 2014

Rosetta Stone is learning how storytelling can sell more product

Ad Age magazine said it best when it said Rosetta Stone is learning a new language: Storytelling. To wit: The language-learning company has long been known for direct response advertising, […]

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