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Oct 17, 2018

Consumers Have the Best Bull$#!* Meters: Authenticity and Story in Brand Names

By Zachary Vickers Recently, Weight Watchers announced they would be known as “WW.” Armed with a new tagline, “Wellness that Works,” the 65 year-old company made a bold and strategic […]

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Jun 14, 2018

Death by Dollarita: Restaurant Chains in the Millennial Age

By Jacob Schrimpf Is it too good to be true? Dollaritas returned for the month of April at Applebee’s! Touted as the perfect way to “ring in spring and celebrate […]

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Mar 22, 2018

Collaborative Cultures Cultivate the Cheesiest Concepts

Flamin’ Hot Cheetos Shows the Janitor May Be Your Next Product Leader By EM Ricchini In the years since they entered the market in 1992, Flamin’ Hot Cheetos have transcended […]

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Feb 22, 2018

Message isn’t a Binary Choice

By Hannah Landers Ladies of the world, rejoice: PepsiCo recently announced that it is creating a line of snacks just for you. No longer will women have to abstain from […]

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Jan 24, 2018

That New HQ Isn’t For You

Gilded Corporate Palaces Are the Ultimate Rejection of Customer Focus By Ed Lynes One of the nation’s most prominent tech companies is in the market for a second headquarters. They’re […]

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Aug 7, 2017

How Story Can Increase the Number of Women Executives

By Kelly Sarabyn Sheri McCoy resigning from Avon Products marks the third prominent female CEO to leave her post in recent months. As only 5 to 6 percent of CEOs […]

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Jul 27, 2017

Paying for the Privilege of Two Weeks in a Tent

By Ed Lynes For the past two weeks, I have been in the mountains of West Virginia for the Boy Scouts of America’s 2017 National Jamboree (we’ve been in the […]

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Jun 14, 2017

Why Fast-Growing Companies Still Fail

The Three Keys to Scaling an Organization Effectively By Ed Lynes Entrepreneurs (and would-be entrepreneurs) often hear how difficult it is to start a business. The truth is, starting a […]

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Mar 6, 2017

Whiskey is the Water of Life and Other Word Origin Stories

By Moriah Kofsky I dig etymology because it refers to the origin stories of words versus their definitions. Having a strong command of language is empowering and (I believe) essential […]

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Feb 7, 2017

Should Brands Have Opinions? When and How to Get Political…Or Not.

By Mary McCool From the brands we love to the TV shows we watch to the food we eat, Americans’ political leanings are seen in their choice of products to a […]

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