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Aug 8, 2016

Why it hurts to lose a client

By Ed Lynes I’ve repeated it so many times over the past few years that I repeat it out without even the slightest thought. A curious party will ask, “what does […]

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Jan 14, 2015

Step into the Ring: Rethinking ROI in a Social World

The world has changed, and marketing has changed along with it. Today’s consumers are infinitely fragmented, fickle, and, paradoxically, engaged – owing to the sheer wealth of media outlets, audiences […]

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Jul 23, 2014

What’s a customer really worth?

Can you afford marketing? That’s a good question. The answer is a question itself: Can you afford to NOT market your business? One of the most fundamental of all business […]

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