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Oct 22, 2018

The Value of a Good Influence(r)

How B2B Companies are Embracing Influencer Marketing By Lindsay Cottman The word “influencer” tends to conjure images of Instafamous pseudo-celebrities shamelessly hocking products and goods to thousands of adoring followers. […]

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Mar 7, 2016

The Great Engage Artist: Create Meaningful Marketing that Reaches People Who Want Your Product

By Melissa Rodier If you’re waiting for the memo about utilizing the internet to grow your brand and your customer base, I’m here to catch you up. First point is […]

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Feb 15, 2016

Death of the salesmen: cause for celebration

By Ed Lynes Every morning, I would walk into the sales bullpen with the Glengarry leads. A dozen sales people would jump on the phone supported by another crew beating […]

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Jan 4, 2016

It’s Okay to Cheat on Your Business

By Ed Lynes You are in a committed relationship with your business. You spend more hours a week together than you do with any living person, and its your primary […]

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Sep 1, 2015

Use Narrative to Boost Sales

For a business, there’s no better conclusion to a story than the sound of its cash register ringing. Connecting the right dots to get there is the challenge. How do […]

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Dec 18, 2014

Stop Sacrificing Sales and Start Telling Your Story

Some stories are more compelling than others.  Tone, structure, and diction all affect a tale’s resonance with its intended audience. Why, then, do so many businesses overlook this simple truth […]

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Sep 23, 2014

Make your marketing campaign more inspiring with animation

We’ve been a big fan of explainer videos that tell a story and explain a business using animation. And, as Manroop Takhar writes on Inspirationfeed.com, it’s a technique used by some […]

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Jul 23, 2014

What’s a customer really worth?

Can you afford marketing? That’s a good question. The answer is a question itself: Can you afford to NOT market your business? One of the most fundamental of all business […]

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