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Aug 2, 2018

Seeing is Believing: When Contemporary Aesthetics Are Valued Over Timeless Storytelling

By Zachary Vickers When the Metropolitan Museum of Art revealed its new logo in 2016, Justin Davidson, New York magazine’s classical music and architecture critic, called it a “bus crash.”

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Jun 22, 2018

The One Part of Your Brand Immune to Trends

When It Comes to Building Genuine Connection, Visual Brand is a Distant Second to Story By E.M. Ricchini In a world where consumers are besieged by content, many brands feel […]

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Oct 25, 2017

Make Them Earn It: Now is the Time to Make Life Difficult for Customers

By Zach Kliger This year’s surprise video game hit is not another entry into the Call of Duty series. In fact, it doesn’t seem to follow any standard at all […]

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Aug 4, 2017

Harnessing the Power of Color

By Justin St. Louis Color is one of the most powerful instruments in branding; it gives life to a brand and can convert a logo into an emotional experience for […]

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Dec 5, 2016

Tools Designers Can Use to Tell a Compelling Visual Story

By Gabrielle Kenny Storytelling is in all aspects of the world — including visual design. Designers tell stories through the eye, creating stunning visual graphics that are so much more […]

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