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Sep 19, 2018

You Don’t Have to Race to Zero

By Zach Kliger In countless industries, companies are content to compete on price. Rather than looking for unique ways to differentiate, they are simply content to undercut their competition in […]

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Aug 24, 2018

From Cyberspace to Retail Space: Building Brick-and-Mortar Connections in the Digital Age

By Hannah Landers Retail is dead. Bankruptcies and store closure announcements from seemingly timeless brands like Toys “R” Us, Walgreens, and Macy’s have firmly ingrained this sentiment into consumers’ minds. […]

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Jul 20, 2018

Why Reed Hastings Didn’t Build a Faster Horse

By Zach Kliger Henry Ford’s famous, and possibly apocryphal quote about faster horses is often cited in arguments against the customer-driven experience. For over a century, these words have stirred unending […]

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Jan 8, 2018

It’s Mall About Experience

Consumerism to Community: Saving America’s Struggling Shopping Malls   By Hannah Landers Across America, holiday decorations are being packed up and returned to the attics where they live ten months […]

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Oct 25, 2017

Make Them Earn It: Now is the Time to Make Life Difficult for Customers

By Zach Kliger This year’s surprise video game hit is not another entry into the Call of Duty series. In fact, it doesn’t seem to follow any standard at all […]

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Oct 4, 2017

Businesses Don’t Buy Things. People Do.

The Only Way to Succeed in this New Age of B2B Selling: Stories   Oracle is the world’s second-largest software company, a feat they have managed to accomplish without a […]

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Sep 26, 2017

Villains in the Valley: How America’s Innovators Have Lost Their Way

By Zach Kliger Silicon Valley startup Bodega believed they could reinvent the traditional corner store as a glorified vending machine — and they were very, very wrong. As soon as […]

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Aug 4, 2017

Harnessing the Power of Color

By Justin St. Louis Color is one of the most powerful instruments in branding; it gives life to a brand and can convert a logo into an emotional experience for […]

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May 3, 2017

The “Secret” to Millennial Relationships: They’re People

By Ngozi Assata Any effective brand today is in the business of feelings. The secret strategy of those brands, especially when it comes to reaching the desirable millennial market, is always […]

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Mar 21, 2017

Storytelling Vs. Story Selling: The Honest Approach

By Samuel White Today’s consumer atmosphere of brand loyalty demands an authentic and unique presence to stand out in a saturated market. Yet companies continue to set themselves up for […]

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