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May 21, 2018

#RelationshipGoals: Connecting with a B2B Audience on Social Media

By Hannah Landers Autodesk is big on Instagram. With 128k followers, the brand receives upward of 2k likes on each photo post and sometimes more than five times that many […]

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Jul 17, 2017

From Westeros to Pepsi: Finding the True Hero of Your Brand Story

By Melissa Rodier This Sunday was the long-awaited season seven premiere of Game of Thrones. With its sprawling cast of characters, it’s hard to point to a single hero’s journey. […]

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Mar 13, 2017

Spoilers Ahead: The Secret to Connecting with Your Ideal Customer

By Melissa Rodier A common thread in what we do at Woden is the fact that people don’t care about what you do — they care about why you do […]

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Feb 13, 2017

The Secret to Being Great at Marketing is Staying Awake

By Kate Faigen An “off-day” at work is hardly uncommon. Even tireless employees find themselves fighting to stay awake (albeit only on occasion, of course.) Whether it’s a lack of […]

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Jan 11, 2017

How to Make Your Story Stronger

  By Moriah Kofsky I was back at my childhood home this week and rediscovered a poem I wrote when I was 14. One line reads: “I can’t immolate myself […]

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May 31, 2016

The Timeless Value of the Human Connection

By Zach Kliger We live in a world of increasing automation, routinization, and regulation; but people still sell cars. And not just cars either. We can still count on there being […]

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Apr 18, 2016

Building and Rebuilding a Brand Narrative: Lessons Your Business Can Learn from LEGO

By Melissa Rodier There are some brands that are eponymous, so co-mingled with their products that their names become the new vocabulary. It’s easy to rattle off a list of […]

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Mar 7, 2016

The Great Engage Artist: Create Meaningful Marketing that Reaches People Who Want Your Product

By Melissa Rodier If you’re waiting for the memo about utilizing the internet to grow your brand and your customer base, I’m here to catch you up. First point is […]

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Feb 15, 2016

Death of the salesmen: cause for celebration

By Ed Lynes Every morning, I would walk into the sales bullpen with the Glengarry leads. A dozen sales people would jump on the phone supported by another crew beating […]

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