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Oct 12, 2017

The Right Kind of Wrong: Szechuan Sauce and the Hero’s Journey

By Mary McCool Can a hot mess be manufactured? McDonald’s recently proved it’s willing to try. Earlier this year, the chain’s “Mulan SzeChuan Teriyaki Dipping Sauce” returned to cultural memory […]

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Jul 17, 2017

From Westeros to Pepsi: Finding the True Hero of Your Brand Story

By Melissa Rodier This Sunday was the long-awaited season seven premiere of Game of Thrones. With its sprawling cast of characters, it’s hard to point to a single hero’s journey. […]

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Aug 15, 2016

How Serial Captured the Perfect Audience and You Can Too

By Dani Bingaman Everyone has a story – is a phrase that many, if not all of us, are familiar with. The phrase is used in a plethora of ways, referencing […]

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Aug 8, 2016

Why it hurts to lose a client

By Ed Lynes I’ve repeated it so many times over the past few years that I repeat it out without even the slightest thought. A curious party will ask, “what does […]

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Jul 25, 2016

The Best Kind of Narrative is Built on Anticipation and Excitement

By Zach Kliger Every June, video game developers, journalists, and executives gather in Los Angeles at the Electronic Entertainment Expo to talk about the latest news and developments in their […]

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Jul 11, 2016

What world is your brand living in?

By Ed Lynes The camera pans down from the opening crawl, and within seconds the screen is overwhelmed by the image of an imposing spaceship. The audience’s eardrums are rocked […]

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May 23, 2016

Every Sentence is a Sword of Industry

By Kim Palagyi Language is the first technology of humans. Understanding the significance of language, as well as how to wield it to best interact with your customers is as […]

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May 2, 2016

Trump knows the story his audience craves

By Dan McDonough, Jr. I believe Donald Trump — or at least his political handlers — is a lot smarter than many folks will accept. Despite the chorus of media […]

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Feb 1, 2016

The Story of How Good Companies Become Great

By Dan McDonough, Jr. “There’s something deeply human about storytelling: it’s part of how we learn language as babies, and it’s part of how we come to understand our world […]

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Nov 12, 2015

No, Jeb can’t fix it. And neither can you.

This post was originally published by Woden partner Ed Lynes on November 4 on LinkedIn. Earlier this week, Jeb Bush rolled out his new campaign slogan: “Jeb can fix it.” It’s […]

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