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Oct 29, 2018

What in Palm’s Name?: Aligning Product with Purpose

By Hannah Landers Every action has an equal and opposite reaction — it’s basic science. So it should come as no surprise, then, that our increasingly technology-obsessed and evermore-connected world […]

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Jul 12, 2018

What The Frap Is Wrong With Starbucks?

Starbucks proves that even the biggest brands can’t afford to be everything to everyone. By E.M. Ricchini A few years ago, a crowd gathered outside a new establishment in the […]

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Dec 7, 2017

Birchbox, and Why Even the Best Products Still Fail 

By Kelly Sarabyn Today, there’s a monthly subscription “box” for every niche market. From menswear to beauty products to spices, carefully curated packages mailed direct to the consumer exist in every vertical imaginable. For these monthly deliveries, consumers have […]

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Oct 17, 2017

Selling Immortality: How Elysium Brands Its Impossible Promise

by Erin J. Mullikin “When I was a boy the Dead Sea was only sick.” George Burns, who spent 93 years in show business, and famously died mere weeks after […]

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Feb 3, 2017

Donald Trump is a… hero?

By Dan McDonough, Jr. President Trump is a hero. Ok. Relax. This isn’t that kind of story. This is the story of Twitter, and how despite it sucking all the […]

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Sep 26, 2016

Advance your organization to the next level with this magic bullet

Every organization struggles to stand out. Whether marketing to new customers, recruiting the brightest talent, developing new customers, or delivering client experience, being memorable can mean the difference between success […]

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Jul 15, 2015

Design by Story: A New Way to Build Great Products

Last year, Tory Burch was given a gift by her staff to celebrate the 10th anniversary of her incredibly successful fashion company. It was a book that paid tribute to […]

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Mar 5, 2015

New Markets or New Products? The Story is Everything

Are you going to buy an Apple Watch? Whether you do or you don’t, your decision will probably be based almost exclusively on one variable: the story that Apple tells. […]

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