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Sep 19, 2018

You Don’t Have to Race to Zero

By Zach Kliger In countless industries, companies are content to compete on price. Rather than looking for unique ways to differentiate, they are simply content to undercut their competition in […]

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Aug 29, 2018

Selling a Story You’re Not Telling

Craft a Narrative Built for Indirect Customer Marketing By Lindsay Cottman A staple of camps and classrooms is the children’s game “telephone.” The kids sit in a circle, and work […]

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Feb 15, 2016

Death of the salesmen: cause for celebration

By Ed Lynes Every morning, I would walk into the sales bullpen with the Glengarry leads. A dozen sales people would jump on the phone supported by another crew beating […]

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Feb 8, 2016

Strategy vs. Tactics: How to Best Engage Audiences by Building Your Brand

By Joe Pathickal People often confuse strategy and tactics when it comes to sales and engagement. Success comes from being able to delineate the differences between them, and from showing […]

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Dec 14, 2015

Do You Know What Your Customers Are Buying?

By Rob DePersia Of all the confounding questions a business must answer daily, what its customers are buying seems pretty straightforward. Even businesses offering highly complex products or services know […]

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Sep 1, 2015

Use Narrative to Boost Sales

For a business, there’s no better conclusion to a story than the sound of its cash register ringing. Connecting the right dots to get there is the challenge. How do […]

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Apr 17, 2015

Say Less, Sell More.

We’ve all met the fast-talking, extroverted salesperson. Always the center of attention, this backslapper could go on for hours about the benefits of his product or business to anyone within […]

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Dec 18, 2014

Stop Sacrificing Sales and Start Telling Your Story

Some stories are more compelling than others.  Tone, structure, and diction all affect a tale’s resonance with its intended audience. Why, then, do so many businesses overlook this simple truth […]

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May 26, 2014

What is Woden?

Woden was founded in 2014, but its principles were forged more than a decade earlier by its founders’ experiences in media and advertising. Those principles have at their core the […]

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