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Jun 22, 2018

The One Part of Your Brand Immune to Trends

When It Comes to Building Genuine Connection, Visual Brand is a Distant Second to Story By E.M. Ricchini In a world where consumers are besieged by content, many brands feel […]

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Aug 4, 2017

Harnessing the Power of Color

By Justin St. Louis Color is one of the most powerful instruments in branding; it gives life to a brand and can convert a logo into an emotional experience for […]

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May 30, 2017

Is a Picture Really Worth a Thousand Words?

By Catarina Araujo In an age where serious businesses are using image-heavy channels such as Instagram, Snapchat, and Pinterest to communicate with and engage their customers, what role do words […]

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Aug 29, 2016

How Good Design Tells a Great Story

By Gabrielle Kenny After your brand’s story is crafted to the finest it can be, it is time to start thinking about your story in a different way: visually. Telling a […]

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Jul 5, 2016

The Hidden Stories Behind 4 Famous Logos

  By Mia Jang Businesses use a variety of advertising methods to attract customers – some obvious and some subtle. Outward facing – a brand’s visual identity is one of […]

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Jun 27, 2016

Edit Social Photos Worth Sharing With 6 Free Apps

By Shelby Fisk Like every great piece of literature, sharable photographs require time and dedication, composition and editing. Adobe Photoshop and other desktop applications are amazing resources that some of […]

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Mar 28, 2016

If you must carry only one thing to work, let it be this:

By Shelby Fisk “What are you trying to say in life, business and fashion?” said Rebekah Paltrow Neumann, filmmaker and WeWork’s founding partner/chief brand officer. “You want your message to […]

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Mar 14, 2016

The seven square inches that say everything about you

By Ed Lynes The less essential business cards become, the more relevant they are. Your hands are trembling ever so slightly as you hold your business card between both hands. […]

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Jan 18, 2016

Branding That Goes Beyond Pretty: Telling a Visual Story

By Mike DeSocio When Verizon unveiled its new logo in September, I had some serious doubts about the direction of the brand identity. The iconic “v” had been reduced to […]

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Nov 16, 2015

Snapchat Sells Nouveau Storytelling

By Kim Palagyi Businesses and causes looking to reach younger markets likely have heard of Snapchat. But, is the platform the right medium for serious commercial storytelling? Snapchat is used […]

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