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Team

Woden was founded in 2014, but its principles were forged more than a decade earlier by its founders’ experiences in media and advertising. Those principles have at their core the idea that a well-told and well-placed story is the fuel for growth in any industry or for any cause, and that this lesson is as old as humanity itself. Now we’re ready to put our principles to work for you.

Partners

Ed Lynes

Partner

Ed is a partner and founder of Woden, where his passion is keeping clients happy (and paying!). He helped to start Woden after a decade of experience in media and advertising — all of which was focused on helping businesses better tell their story.

A native Bostonian, Ed moved to Philadelphia in 2005 to join fellow Woden partner Dan at Elauwit Media in South Jersey, where he led sales and marketing. Just before Woden, Ed led sales and marketing at Philadelphia’s leading Latino media group.

Ed’s experience in media helps Woden’s clients identify the best channels for their message. If you see him in Center City Philadelphia walking his wheaten terrier, Bailey, be sure to say hello (to Bailey – she’s way more social).

Dan McDonough, Jr.

Dan McDonough, Jr.

Partner

Dan is a partner and founder of Woden, and focuses his energies on the creative work for clients. He is the former CEO of Elauwit, a media and telecom company, and currently serves as its chairman. While Dan has spent most of his life telling the amazing story of his own businesses, he’s now doing that for other great companies through Woden.

Previously, Dan was CEO at Elauwit Media, where he helped grow a start-up newspaper business that launched in 2004 to the fastest-growing newspaper publisher in America in 2009, as rated by Inc. magazine. His media experience includes serving as editorial-page editor for daily newspapers in New Jersey; as a New York City-based correspondent for the Bureau of National Affairs; and as a news professional with Gannett and Dow Jones.

Managers

Kelly Sarabyn

Kelly Sarabyn

Manager

Kelly comes to Woden with a background in legal research and trade books. A graduate of Yale Law School, she has published numerous articles on constitutional law. She previously worked at the Foundation for Individual Rights in Education, an organization that defends free speech.

The co-founder and managing editor of Book Club Babble, Kelly has experience branding and marketing a site that offers in-depth discussions of the latest books. In addition, she regularly interviews bestselling and critically acclaimed authors.

At Woden, she uses her research and writing skills to help clients’ craft and communicate their stories.

Associates

Lindsay Cottman

Lindsay Cottman

Associate

A native Philadelphian and voracious news consumer, Lindsay comes to Woden with a background in marketing and business development. Since graduating from Temple University with a BA in Journalism, she has worked as a freelance content creator, proposal writer, and corporate communications specialist. Helping others articulate their message through evocative, experience-driven storytelling is at the core of her approach.

Lindsay’s love of the arts doesn’t stop with the written word. She is an avid music fan and vinyl collector, and can often be found at one of Philly’s many concert venues. She has penned dozens of album reviews for multiple independent blogs and websites as a freelance writer. On warm weekends, Lindsay heads for the outdoors to hike, camp, or simply stroll the neighborhood with her dog, Chase, in tow.

Hannah Landers

Hannah Landers

Associate

Hannah fell in love with storytelling at a young age, reading Goosebumps books under her desk in third grade and filling her home desktop with bad pre-teen fiction. This initial fascination evolved into a journalism degree from Boston University, where she spent any time outside the classroom in the dank (but loveable) offices of the independent student newspaper, The Daily Free Press, and at internships with various publications in Boston and beyond.

Having a background in journalism gives Hannah a keen understanding of how to make a narrative resonate with an audience. She knows that a truly great story is one that people can relate to and get excited about. Outside of the office, Hannah is a shameless pop culture junkie, able to rattle off an actor’s entire IMDb page without a second thought. She also begrudgingly enjoys a brisk evening jog — as long as it’s followed by a good meal.

Fred Osu

Associate

Fred found his calling as a writer at a very young age. He published his first piece of writing in the sixth grade and hasn’t looked back since. He comes with Woden with a degree in Global Communications and Print Journalism from The Morgan State University in Baltimore Maryland.

An avid lover of classic film, self-help novels and interviews, Fred lives and breathes media and journalism, and loves sharing the wisdom of his heroes ranging from Edward R Murrow to Langston Hughes. Fred brings to Woden a firm belief in the power for businesses in the perfect arrangement of storytelling, imagery, and art — never evinced anywhere better than in the golden era of Hip-Hop, which has molded his belief that writing and storytelling is the basis to life.

Dante Pannell

Dante Pannell

Associate

Dante fell in love with the art of storytelling as a child, when he sat and listened to his Grandfather tell the story of his family’s roots. Since graduating from West Virginia University with a B.A. focused in English, Business Management, and Fashion Merchandising, he has done everything from working for a Pharrell-owned fashion company to starting his own digital marketing business.

Dante is a fanatical sports fan whose love for Philly sports runs so deep that he refused to watch any New York team — even when he lived in New York City. He is a huge dog lover, and together with his wife manages their dog Brooklyn’s 20,000 follower Instagram. If he’s not helping up-and-coming musicians or small businesses find creative ways to tell their own stories, you can find him sitting in front of a record player, arguing about the importance of vinyl records.

Zach Vickers

Associate

Zach has spent over a decade committed to the art of storytelling. In fact, it’s tattooed on his forearm—Russian writer Isaac Babel’s last words: “Let me finish my work.”

He holds an MFA from the Iowa Writers’ Workshop, and geeks out over narrative puzzles and sentence-level mechanics. His experiences make him “brand-lingual”, allowing him to identify and mimic the subtleties of different voices, so each client’s unique brand is always cohesive, energetic, and essential.When he’s not at Woden, he’s writing his book, or traveling to conferences and residencies in places like Iceland, Greece, Kenya, the Philippines, and Slovakia. In Philly, you can find him on the mat of his Brazilian Jiu Jitsu gym.

Interns

Justin St. Louis

Justin St. Louis

Intern

Justin has a passion for telling stories. Throughout his life, he has always been inspired by the creative work of authors, designers, and storytellers.

At a young age, he taught himself how to design after working with a peer on a graphic art project. He enjoys designing to tell visual stories; whether it be photography, logo development, or print layout.

When he’s not working on projects for Woden, Justin serves as the national deputy communications lead for the Order of the Arrow “Scouting’s National Honor Society” where he oversees a team of roughly 150 to coordinate the communications platforms for the organization which serves 150,000 members. He is currently a student at the University of Massachusetts Lowell studying Political Science.