Woden was founded in 2014, but its principles were forged more than a decade earlier by its founders’ experiences in media and advertising. Those principles have at their core the idea that a well-told and well-placed story is the fuel for growth in any industry or for any cause, and that this lesson is as old as humanity itself. Now we’re ready to put our principles to work for you.
Ed is a partner and founder of Woden, where his passion is keeping clients happy (and paying!). He helped to start Woden after a decade of experience in media and advertising — all of which was focused on helping businesses better tell their story.
A native Bostonian, Ed moved to Philadelphia in 2005 to join fellow Woden partner Dan at Elauwit Media in South Jersey, where he led sales and marketing. Just before Woden, Ed led sales and marketing at Philadelphia’s leading Latino media group.
Ed’s experience in media helps Woden’s clients identify the best channels for their message. If you see him in Center City Philadelphia walking his wheaten terrier, Bailey, be sure to say hello (to Bailey – she’s way more social).
Dan is a partner and founder of Woden, and focuses his energies on the creative work for clients. He is the former CEO of Elauwit, a media and telecom company, and currently serves as its chairman. While Dan has spent most of his life telling the amazing story of his own businesses, he’s now doing that for other great companies through Woden.
Previously, Dan was CEO at Elauwit Media, where he helped grow a start-up newspaper business that launched in 2004 to the fastest-growing newspaper publisher in America in 2009, as rated by Inc. magazine. His media experience includes serving as editorial-page editor for daily newspapers in New Jersey; as a New York City-based correspondent for the Bureau of National Affairs; and as a news professional with Gannett and Dow Jones.
Kelly comes to Woden with a background in legal research and trade books. A graduate of Yale Law School, she has published numerous articles on constitutional law. She previously worked at the Foundation for Individual Rights in Education, an organization that defends free speech.
The co-founder and managing editor of Book Club Babble, Kelly has experience branding and marketing a site that offers in-depth discussions of the latest books. In addition, she regularly interviews bestselling and critically acclaimed authors.
At Woden, she uses her research and writing skills to help clients’ craft and communicate their stories.
Born and raised in the City of Brotherly Love to a family of artists and entrepreneurs, Ben recently returned to Philadelphia after graduating with a B.A. in Political Science and History from McGill University in Montreal, Quebec. During his time “up North” Ben served as both the Managing Editor and Opinion Section Editor of the news magazine The Bull & Bear, spearheaded research for international relations conferences, wrote and performed in plays, and helped fellow students craft the right theses as an essay tutor.
At Woden he applies his past experience in entrepreneurial and creative roles to help businesses craft their messaging. Before joining the team, Ben was a blogger on the blockchain industry, and has a new side project in the works (stay tuned). When he’s not at Woden, Ben is usually out and about in nature, or deep in a good book.
A native Philadelphian and voracious news consumer, Lindsay comes to Woden with a background in marketing and business development. Since graduating from Temple University with a BA in Journalism, she has worked as a freelance content creator, proposal writer, and corporate communications specialist. Helping others articulate their message through evocative, experience-driven storytelling is at the core of her approach.
Lindsay’s love of the arts doesn’t stop with the written word. She is an avid music fan and vinyl collector, and can often be found at one of Philly’s many concert venues. She has penned dozens of album reviews for multiple independent blogs and websites as a freelance writer. On warm weekends, Lindsay heads for the outdoors to hike, camp, or simply stroll the neighborhood with her dog, Chase, in tow.
Zach loves stories and believes strongly that they are essential to everything we do as humans. He comes to Woden from a background in creative writing at the University of Colorado. When new ideas for stories aren’t chasing their way around his head, he is thinking about how to distill the journey of a company into a narrative anyone can relate to.
Zach produces copy attesting to the power of story in every facet of business—no matter what a company happens to be selling. He also runs 13p5.com and blogs for the site. There, he’s interested in capturing every piece of a well-run startup from growth to marketing to culture building in each and every one of his posts. The rest of his time is spent podcasting about all forms of media, but especially Game of Thrones.
Hannah fell in love with storytelling at a young age, reading Goosebumps books under her desk in third grade and filling her home desktop with bad pre-teen fiction. This initial fascination evolved into a journalism degree from Boston University, where she spent any time outside the classroom in the dank (but loveable) offices of the independent student newspaper, The Daily Free Press, and at internships with various publications in Boston and beyond.
Having a background in journalism gives Hannah a keen understanding of how to make a narrative resonate with an audience. She knows that a truly great story is one that people can relate to and get excited about. Outside of the office, Hannah is a shameless pop culture junkie, able to rattle off an actor’s entire IMDb page without a second thought. She also begrudgingly enjoys a brisk evening jog — as long as it’s followed by a good meal.
Zach has spent over a decade committed to the art of storytelling. In fact, it’s tattooed on his forearm—Russian writer Isaac Babel’s last words: “Let me finish my work.”
He holds an MFA from the Iowa Writers’ Workshop, and geeks out over narrative puzzles and sentence-level mechanics. His experiences make him “brand-lingual”, allowing him to identify and mimic the subtleties of different voices, so each client’s unique brand is always cohesive, energetic, and essential.When he’s not at Woden, he’s writing his book, or traveling to conferences and residencies in places like Iceland, Greece, Kenya, the Philippines, and Slovakia. In Philly, you can find him on the mat of his Brazilian Jiu Jitsu gym.
Justin has a passion for telling stories. Throughout his life, he has always been inspired by the creative work of authors, designers, and storytellers.
At a young age, he taught himself how to design after working with a peer on a graphic art project. He enjoys designing to tell visual stories; whether it be photography, logo development, or print layout.
When he’s not working on projects for Woden, Justin serves as the national deputy communications lead for the Order of the Arrow “Scouting’s National Honor Society” where he oversees a team of roughly 150 to coordinate the communications platforms for the organization which serves 150,000 members. He is currently a student at the University of Massachusetts Lowell studying Political Science.