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Team

Woden was founded in 2014, but its principles were forged more than a decade earlier by its founders’ experiences in media and advertising. Those principles have at their core the idea that a well-told and well-placed story is the fuel for growth in any industry or for any cause, and that this lesson is as old as humanity itself. Now we’re ready to put our principles to work for you.

Partners

Ed Lynes

Partner

Ed is a partner and founder of Woden, where his passion is keeping clients happy (and paying!). He helped to start Woden after a decade of experience in media and advertising — all of which was focused on helping businesses better tell their story.

A native Bostonian, Ed moved to Philadelphia in 2005 to join fellow Woden partner Dan at Elauwit Media in South Jersey, where he led sales and marketing. Just before Woden, Ed led sales and marketing at Philadelphia’s leading Latino media group.

Ed’s experience in media helps Woden’s clients identify the best channels for their message. If you see him in Center City Philadelphia walking his wheaten terrier, Bailey, be sure to say hello (to Bailey – she’s way more social).

Dan McDonough, Jr.

Dan McDonough, Jr.

Partner

Dan is a partner and founder of Woden, and focuses his energies on the creative work for clients. He is the former CEO of Elauwit, a media and telecom company, and currently serves as its chairman. While Dan has spent most of his life telling the amazing story of his own businesses, he’s now doing that for other great companies through Woden.

Previously, Dan was CEO at Elauwit Media, where he helped grow a start-up newspaper business that launched in 2004 to the fastest-growing newspaper publisher in America in 2009, as rated by Inc. magazine. His media experience includes serving as editorial-page editor for daily newspapers in New Jersey; as a New York City-based correspondent for the Bureau of National Affairs; and as a news professional with Gannett and Dow Jones.

Managers

Erin Mullikin

Erin Mullikin

Manager

Erin J. Mullikin taught creative and academic writing, literature, and visual rhetoric courses at various colleges and universities, such as Syracuse University and Colgate University. She holds an MFA from Syracuse University, where she was the Editor-In-Chief for the literary journal Salt Hill. She is a founding editor for the literary journal NightBlock and the small literary press Midnight City Books.

Erin’s love for narrative structures arises from her own creative works; her poems, short fiction, and literary criticism have appeared in numerous literary journals and anthologies.

What gives her the most pleasure is helping others deliver their messages and stories. At Woden, she helps close the gap between the maker and the made, the product and the consumer, the user and the experience, the content and the heart.

Kelly Sarabyn

Kelly Sarabyn

Manager

Kelly comes to Woden with a background in legal research and trade books. A graduate of Yale Law School, she has published numerous articles on constitutional law. She previously worked at the Foundation for Individual Rights in Education, an organization that defends free speech.

The co-founder and managing editor of Book Club Babble, Kelly has experience branding and marketing a site that offers in-depth discussions of the latest books. In addition, she regularly interviews bestselling and critically acclaimed authors.

At Woden, she uses her research and writing skills to help clients’ craft and communicate their stories.

Associates

Lindsay Cottman

Lindsay Cottman

Associate

A native Philadelphian and voracious news consumer, Lindsay comes to Woden with a background in marketing and business development. Since graduating from Temple University with a BA in Journalism, she has worked as a freelance content creator, proposal writer, and corporate communications specialist. Helping others articulate their message through evocative, experience-driven storytelling is at the core of her approach.

Lindsay’s love of the arts doesn’t stop with the written word. She is an avid music fan and vinyl collector, and can often be found at one of Philly’s many concert venues. She has penned dozens of album reviews for multiple independent blogs and websites as a freelance writer. On warm weekends, Lindsay heads for the outdoors to hike, camp, or simply stroll the neighborhood with her dog, Chase, in tow.

Zach Kliger

Associate

Zach loves stories and believes strongly that they are essential to everything we do as humans. He comes to Woden from a background in creative writing at the University of Colorado. When new ideas for stories aren’t chasing their way around his head, he is thinking about how to distill the journey of a company into a narrative anyone can relate to.

Zach produces copy attesting to the power of story in every facet of business—no matter what a company happens to be selling. He also runs 13p5.com and blogs for the site. There, he’s interested in capturing every piece of a well-run startup from growth to marketing to culture building in each and every one of his posts. The rest of his time is spent podcasting about all forms of media, but especially Game of Thrones.

Hannah Landers

Hannah Landers

Associate

Hannah fell in love with storytelling at a young age, reading Goosebumps books under her desk in third grade and filling her home desktop with bad pre-teen fiction. This initial fascination evolved into a journalism degree from Boston University, where she spent any time outside the classroom in the dank (but loveable) offices of the independent student newspaper, The Daily Free Press, and at internships with various publications in Boston and beyond.

Having a background in journalism gives Hannah a keen understanding of how to make a narrative resonate with an audience. She knows that a truly great story is one that people can relate to and get excited about. Outside of the office, Hannah is a shameless pop culture junkie, able to rattle off an actor’s entire IMDb page without a second thought. She also begrudgingly enjoys a brisk evening jog — as long as it’s followed by a good meal.

E.M. Ricchini

E.M. Ricchini

Associate

A Jersey Girl, E.M. was raised to have an appreciation for quick wit and sardonic turns of phrase. She knew early on that she was destined to be a writer and started her career in broadcast journalism through George Mason University’s Institute for Humane Studies. After a few years as an assignment editor and script writer along with a few too many episodes of Mad Men she decided to jump ship and get some hands-on experience in the marketing and advertising world.

She co-founded and helped grow a Philly-based tech startup, built branded a personal style blog, and freelanced as a social media strategist for local brick-and-mortars. As a journalistically-minded writer with a passion for creative prose and penchant for strategy, crafting narratives for brands feels natural. When E.M. isn’t writing, she can be found cooking, decorating, hanging out with her rescue dog Charlie Kelly, and making oddly-specific Spotify playlists.

Jacob Schrimpf

Jacob Schrimpf

Associate

An extroverted Midwesterner with an active imagination, Jacob’s creativity powered backyard make-believe, impassioned performances in grade school plays, and improvised song-and-dance routines throughout his young life. This love of performance led him to a Film, Television & Theatre degree from the University of Notre Dame and then, to Philadelphia to pursue a career as a professional actor and arts educator. He believes in the transformative power of innovative, truthful narratives powered by collaboration.

Jacob is thrilled to employ his understanding of live storytelling, his deep love for the collaborative process, and his interest in people of all sorts to create lasting relationships with Woden’s diverse clients. When he isn’t working, writing, or performing he can be found marathon training along the Schuykill River, dreaming up new biscotti recipes, or plotting his next venture into the Netflix vortex.

Interns

Justin St. Louis

Justin St. Louis

Intern

Justin has a passion for telling stories. Throughout his life, he has always been inspired by the creative work of authors, designers, and storytellers.

At a young age, he taught himself how to design after working with a peer on a graphic art project. He enjoys designing to tell visual stories; whether it be photography, logo development, or print layout.

When he’s not working on projects for Woden, Justin serves as the national deputy communications lead for the Order of the Arrow “Scouting’s National Honor Society” where he oversees a team of roughly 150 to coordinate the communications platforms for the organization which serves 150,000 members. He is currently a student at the University of Massachusetts Lowell studying Political Science.