Team

Woden was founded in 2014, but its principles were forged more than a decade earlier by its founders’ experiences in media and advertising. Those principles have at their core the idea that a well-told and well-placed story is the fuel for growth in any industry or for any cause, and that this lesson is as old as humanity itself. Now we’re ready to put our principles to work for you.

Partners

Ed Lynes

Partner

Ed is a partner and founder of Woden, where his passion is keeping clients happy (and paying!). He helped to start Woden after a decade of experience in media and advertising — all of which was focused on helping businesses better tell their story.

A native Bostonian, Ed moved to Philadelphia in 2005 to join fellow Woden partner Dan at Elauwit Media in South Jersey, where he led sales and marketing. Just before Woden, Ed led sales and marketing at Philadelphia’s leading Latino media group.

Ed’s experience in media helps Woden’s clients identify the best channels for their message. If you see him in Center City Philadelphia walking his wheaten terrier, Bailey, be sure to say hello (to Bailey – she’s way more social).

Dan McDonough, Jr.

Dan McDonough, Jr.

Partner

Dan is a partner and founder of Woden, and focuses his energies on the creative work for clients. He is the former CEO of Elauwit, a media and telecom company, and currently serves as its chairman. While Dan has spent most of his life telling the amazing story of his own businesses, he’s now doing that for other great companies through Woden.

Previously, Dan was CEO at Elauwit Media, where he helped grow a start-up newspaper business that launched in 2004 to the fastest-growing newspaper publisher in America in 2009, as rated by Inc. magazine. His media experience includes serving as editorial-page editor for daily newspapers in New Jersey; as a New York City-based correspondent for the Bureau of National Affairs; and as a news professional with Gannett and Dow Jones.

Managers

Mary McCool

Manager

Mary comes to Woden from the art world, and has been crafting stories for the stage professionally for almost two decades. She understands how to get and keep an audience’s attention, and brings a uniquely creative perspective to the Woden team.

Mary’s work has been seen across the country and around the world, including the Humana Festival of New American Plays (2007, 2015, published by Playscripts, Inc), the Under the Radar Festival at the Public Theater NYC, the Tokyo Performing Arts Meeting, the Walker Art Center, the Andy Warhol Museum, the Kimmel Center for the Performing Arts, and more. Mary has been an artist-in-residence at the University of the Arts, Drexel University, Princeton University, FringeArts, the Kimmel Center, and the Beppu Project in beautiful Beppu, Japan.

You can hear Mary sing back-up vocals on The Psychedelic Swamp, a full-length LP from beloved Philly rock band, Dr. Dog.

Erin Mullikin

Erin Mullikin

Manager

Erin J. Mullikin taught creative and academic writing, literature, and visual rhetoric courses at various colleges and universities, such as Syracuse University and Colgate University. She holds an MFA from Syracuse University, where she was the Editor-In-Chief for the literary journal Salt Hill. She is a founding editor for the literary journal NightBlock and the small literary press Midnight City Books.

Erin’s love for narrative structures arises from her own creative works; her poems, short fiction, and literary criticism have appeared in numerous literary journals and anthologies.

What gives her the most pleasure is helping others deliver their messages and stories. At Woden, she helps close the gap between the maker and the made, the product and the consumer, the user and the experience, the content and the heart.

Kelly Sarabyn

Kelly Sarabyn

Manager

Kelly comes to Woden with a background in legal research and trade books. A graduate of Yale Law School, she has published numerous articles on constitutional law. She previously worked at the Foundation for Individual Rights in Education, an organization that defends free speech.

The co-founder and managing editor of Book Club Babble, Kelly has experience branding and marketing a site that offers in-depth discussions of the latest books. In addition, she regularly interviews bestselling and critically acclaimed authors.

At Woden, she uses her research and writing skills to help clients’ craft and communicate their stories.

Associates

Kate Faigen

Associate

Growing up a quiet kid, Kate found that creativity gave her a presence. She graduated from Kenyon College with a BA in English, and attributes much of her love of writing to her rural Ohio alma mater.

Kate comes to Woden with a background in digital marketing, and takes on the role of brand storyteller for various clients. She believes that emotionally relatable content can have a visceral effect, and that the most engaging brands are those that reach their consumers on this level. When she’s not working or sleeping, she’s cooking (microwaveable dinners), writing very biased film reviews, and going to the suburbs to hang out with her parents’ German shepherd, Mr. Big.

Zach Kliger

Associate

Zach loves stories and believes strongly that they are essential to everything we do as humans. He comes to Woden from a background in creative writing at the University of Colorado. When new ideas for stories aren’t chasing their way around his head, he is thinking about how to distill the journey of a company into a narrative anyone can relate to.

Zach produces copy attesting to the power of story in every facet of business—no matter what a company happens to be selling. He also runs 13p5.com and blogs for the site. There, he’s interested in capturing every piece of a well-run startup from growth to marketing to culture building in each and every one of his posts. The rest of his time is spent podcasting about all forms of media, but especially Game of Thrones.

Interns

Justin St. Louis

Justin St. Louis

Intern

Justin has a passion for telling stories. Throughout his life, he has always been inspired by the creative work of authors, designers, and storytellers.

At a young age, he taught himself how to design after working with a peer on a graphic art project. He enjoys designing to tell visual stories; whether it be photography, logo development, or print layout.

When he’s not working on projects for Woden, Justin serves as the national deputy communications lead for the Order of the Arrow “Scouting’s National Honor Society” where he oversees a team of roughly 150 to coordinate the communications platforms for the organization which serves 150,000 members. He is currently a student at the University of Massachusetts Lowell studying Political Science.