Design by Story: A New Way to Build Great Products
Last year, Tory Burch was given a gift by her staff to celebrate the 10th anniversary of her incredibly successful fashion company. It was a book that paid tribute to […]Continue Reading
Why Your Story Matters for a Unified Brand (and Business)
Last week, Fast Company told the story of a blog post from Ben Barry, a designer at Facebook who is credited with helping the tech firm clean up its branding. […]Continue Reading
What Story is TIDAL, Jay-Z’s Streaming Service, telling?
A few weeks ago, Jay-Z stood alongside an A-list of pop stars and announced a “movement” to “change the course of history.” Jay, with the First Lady of Hip Hop […]Continue Reading
New Markets or New Products? The Story is Everything
Are you going to buy an Apple Watch? Whether you do or you don’t, your decision will probably be based almost exclusively on one variable: the story that Apple tells. […]Continue Reading
Stop Sacrificing Sales and Start Telling Your Story
Some stories are more compelling than others. Tone, structure, and diction all affect a tale’s resonance with its intended audience. Why, then, do so many businesses overlook this simple truth […]Continue Reading
To sell more, you’ve got to have a story. Here’s how small businesses can write their own.
Some call it a pitch. Others infamously refer to it as a spiel. Use whatever word or phrase you like, but what sells anything is, at its core, a story. […]Continue Reading