gtag('config', 'AW-943903666');
             

Design by Story: A New Way to Build Great Products

Last year, Tory Burch was given a gift by her staff to celebrate the 10th anniversary of her incredibly successful fashion company. It was a book that paid tribute to […]

Continue Reading

Why Your Story Matters for a Unified Brand (and Business)

Last week, Fast Company told the story of a blog post from Ben Barry, a designer at Facebook who is credited with helping the tech firm clean up its branding. […]

Continue Reading

What Story is TIDAL, Jay-Z’s Streaming Service, telling?

A few weeks ago, Jay-Z stood alongside an A-list of pop stars and announced a “movement” to “change the course of history.” Jay, with the First Lady of Hip Hop […]

Continue Reading

New Markets or New Products? The Story is Everything

Are you going to buy an Apple Watch? Whether you do or you don’t, your decision will probably be based almost exclusively on one variable: the story that Apple tells. […]

Continue Reading

Bend Time and Reach Your Goals with a Story

New Year’s Resolutions are worthless. They distract. They make you feel bad about yourself, and it’s the accomplishment of the goal that matters. Fortunately, if you develop a compelling narrative […]

Continue Reading

Mind Over Matter: How Stories Can Override Nature

Ask someone the color of a shiny new Ferrari, and they’ll nearly always answer “Red”, which loudly proclaims power, virility, and speed. Would a “Green Bull” give you the same […]

Continue Reading

Stop Sacrificing Sales and Start Telling Your Story

Some stories are more compelling than others.  Tone, structure, and diction all affect a tale’s resonance with its intended audience. Why, then, do so many businesses overlook this simple truth […]

Continue Reading

What’s the return on your brand story?

What’s the ROI on your business card? How about the sign on the front of your store or office? What about your website? You’ve probably spent money — maybe even […]

Continue Reading

To sell more, you’ve got to have a story. Here’s how small businesses can write their own.

Some call it a pitch. Others infamously refer to it as a spiel. Use whatever word or phrase you like, but what sells anything is, at its core, a story. […]

Continue Reading