Cognitive Biases and Story Marketing
By Kelly Sarabyn Psychologists have conducted thousands of studies documenting the many ways humans are biased and irrational decision-makers. Part of the reason storytelling is such an effective marketing tool is […]
Continue ReadingThe “Secret” to Millennial Relationships: They’re People
By Ngozi Assata Any effective brand today is in the business of feelings. The secret strategy of those brands, especially when it comes to reaching the desirable millennial market, is always […]
Continue ReadingHow Data Fails to Deliver
By Dan McDonough, Jr. It takes real integrity as a journalist to issue a correction. Washington Post reporter Chris Ingraham showed that exact brand of integrity when he reversed his […]
Continue ReadingDon’t Lie To Us, Please
By Kate Faigen In case you missed it, Kendall Jenner ended racism. In the middle of a beautifully blue-hued protest, she bravely handed an ice-cold can of soda to a […]
Continue ReadingHumble Beginnings Make a Great Story: Your brand and its creation myth
By Ed Lynes “You know, you really don’t need a forensics team to get to the bottom of this. If you guys were the inventors of Facebook, you’d have invented […]
Continue ReadingStorytelling Vs. Story Selling: The Honest Approach
By Samuel White Today’s consumer atmosphere of brand loyalty demands an authentic and unique presence to stand out in a saturated market. Yet companies continue to set themselves up for […]
Continue ReadingSpoilers Ahead: The Secret to Connecting with Your Ideal Customer
By Melissa Rodier A common thread in what we do at Woden is the fact that people don’t care about what you do — they care about why you do […]
Continue ReadingThe Secret to Being Great at Marketing is Staying Awake
By Kate Faigen An “off-day” at work is hardly uncommon. Even tireless employees find themselves fighting to stay awake (albeit only on occasion, of course.) Whether it’s a lack of […]
Continue ReadingShould Brands Have Opinions? When and How to Get Political…Or Not.
By Mary McCool From the brands we love to the TV shows we watch to the food we eat, Americans’ political leanings are seen in their choice of products to a […]
Continue ReadingDonald Trump is a… hero?
By Dan McDonough, Jr. President Trump is a hero. Ok. Relax. This isn’t that kind of story. This is the story of Twitter, and how despite it sucking all the […]
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