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Trump knows the story his audience craves

By Dan McDonough, Jr. I believe Donald Trump — or at least his political handlers — is a lot smarter than many folks will accept. Despite the chorus of media […]

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Building and Rebuilding a Brand Narrative: Lessons Your Business Can Learn from LEGO

By Melissa Rodier There are some brands that are eponymous, so co-mingled with their products that their names become the new vocabulary. It’s easy to rattle off a list of […]

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How to tell your story

By Ed Lynes Destination Dreamit began last week with all of the founders from Dreamit Ventures’ latest cohort gathered outdoors on picnic tables. The casual environment belied the urgency of […]

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Success Stories: From the Ballpark to the Boardroom

By Kim Palagyi Today’s Major League Baseball Opening Day marks a time of new beginnings. Fans, players, and coaches alike relish the one day a year where championship dreams are […]

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The seven square inches that say everything about you

By Ed Lynes The less essential business cards become, the more relevant they are. Your hands are trembling ever so slightly as you hold your business card between both hands. […]

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Stories at Work: Build HR with your brand

By Kim Palagyi Whatever the unique needs of your business, ultimately people fulfill them. People work for you, with you, and champion your products and brand. Your internal story is […]

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Once Upon a Time – How Great Company Stories Begin

By Shelby Fisk “Whoever tells the best story shapes the culture.” ― Erwin Raphael McManus Once upon a time; a guy walks into a bar; it was a dark and […]

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Strategy vs. Tactics: How to Best Engage Audiences by Building Your Brand

By Joe Pathickal People often confuse strategy and tactics when it comes to sales and engagement. Success comes from being able to delineate the differences between them, and from showing […]

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The Story of How Good Companies Become Great

By Dan McDonough, Jr. “There’s something deeply human about storytelling: it’s part of how we learn language as babies, and it’s part of how we come to understand our world […]

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What’s in a word? Telling your story with the right voice

By Kim Palagyi Putting your story into words can sometimes take more than a great catchphrase or a snappy product name. The core of a brand’s story comes down to […]

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