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Jul 27, 2020

The Illusion of Magical Thinking

By Rachel Fox It’s been called “the most important company to come out of Silicon Valley that no one has ever heard of.” A future-focused Apple spinoff 20 years ahead […]

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Jul 19, 2020

Press Pause Before You Join the Cause

Brands that desire to engage with social causes must reflect on their purpose before committing to action. By Andrea Bullard Throughout June and July of 2020, outraged people flooded streets […]

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Jul 10, 2020

The Game of Continued Connections

Aligning Innovative Product Extensions With Story By Dante Pannell Who could have predicted that a cheese-flavored lip balm wouldn’t completely take over the world? The origin story of Cheetos is […]

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May 12, 2020

Just Like Being There

Removing Barriers Between Storyteller and Audience By Dante Pannell In the fictional town of Lake Wobegon, “All the men are strong, all the women are good looking, and all the […]

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Apr 9, 2020

Narrow Focus, Broad Impact

By Rachel Fox Anthony Bakker was working as a banker in New York when he answered a help wanted ad: the Nightingale-Bamford School needed someone to implement a computerized system […]

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Apr 2, 2020

Under Pressure

Why Smart Decisions Require Story-Driven Precision By Hannah Landers Whether they were calling, texting, or playing snake, if someone had a cell phone in their hands during the late 1990s […]

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Mar 17, 2020

A Case of Mistaken Identity

No, Every Company Is Not a Tech Company By Hannah Landers What do a coworking space, a dog-walking service, vitamin delivery subscriptions, a ridesharing service, and a fast-casual, salad-slinging restaurant […]

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Feb 24, 2020

Don’t Chicken Out

Following Brand Purpose Off the Beaten Path to Fast-Food Success By Hannah Landers The paradigm of American fast-food success is symbolized by the “Golden Arches.” Ubiquitous across large metropolises and […]

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Feb 4, 2020

First The Bubble, Then The Burst

By Kenly Craighill In a suburban Los Angeles garage, Chris Robinson stands uncomfortably, his arms not quite covering the text on his white t-shirt: “BANKRUPT BY BEANIE BABIES.” “This is […]

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Dec 24, 2019

More than a Pretty (Inter)Face

earch for “dating” on Google, and the results are not surprising. Matchmaking and speed dating appear, but also endless lists of the “10 best dating apps for…” matched with some qualifier, ranging from specific professions to broad demographics. Countless singles have tried or found love, on at least one dating app since their inception.

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