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Nov 12, 2019

Never Forget Your Roots

How Brands Can Build a Future While Knowing and Appreciating Their Past By Dante Pannell Before he met with Unilever execs at their Park Avenue skyscraper; Before he sold his […]

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Oct 9, 2019

Shaken—Not Stirred

How alcohol brands grant drinkers permission to lie to themselves. By Dante Pannell “I’ll have a vodka martini. Shaken—not stirred.” For almost 60 years, James Bond has been disarming bad […]

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Sep 27, 2019

Caught at a Customer Crossroads

Keeping on a Steady Path Amidst Confounding Customer Demands By Hannah Landers Controversy started with a headline: “TRUMP URGES UNITY VS. RACISM.” In its August 14, 2019 edition, The New York […]

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Aug 14, 2019

Peer Pressure or Pure Profit?

Brand Loyalty Waits on the Other End of a Difficult Decision By Dante Pannell “It is shameful retreat for the company. American businesses should be proud of our country’s history, […]

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Jun 18, 2019

Recasting the Past

Using Nostalgia to Create an Audience Connection By Hannah Landers “What is the charm that makes old things so sweet?” Although novelist Sarah Doudney penned this phrase in her 19th […]

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May 29, 2019

“Do Not Pass Go”

“Conformity is…the enemy of growth.”

President John F. Kennedy wasn’t addressing business when he spoke these words, but they have more weight in today’s economy than ever. It’s been reported that America is currently undergoing a “Competition Crisis” — one that has made the economy less dynamic thanks to the dominance of major corporations. Monopolies are on the rise as mergers are happening more and more frequently, and that consolidation makes it increasingly difficult for smaller and younger firms to survive.

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May 7, 2019

Don’t Mail It In: Find Your Brand’s Perfect Partner

By Hannah Landers Well-read environmentalists can now wear their passion on their sleeves—literally. In a partnership with environmentally conscious retail brand Everlane, The New York Times has released an assortment […]

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Mar 21, 2019

Hitting the Sweet Spot: When to Get Your Story Straight

By Hannah Landers At the height of the early 2000s American cupcake craze, Crumbs Bake Shop appeared poised to take the cake. What began in 2003 as a joint venture […]

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Mar 13, 2019

Ignore the Outrage-ous Outsiders

By Dante Pannell “Thanks for nothing, AOC!” The Job Creators Network plastered that exclamation on a billboard immediately after Amazon cancelled their plans to build a second headquarters (HQ2) in […]

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Feb 21, 2019

The Best a Brand Can Get: The Bottom Line of Taking a Stand

By Rachel Fox How does a 120-year-old razor company change their narrative and compete with digitally-native brands who are gnawing away at the lion’s share of the millennial market? They […]

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