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Jan 20, 2020

The Sweet Smell of Story

How One Mall Retailer’s Holistic Embrace of Story Helped it Survive the Retail Apocalypse By Hannah Landers Tucked away in shopping malls across America, past fast-fashion retail chains on their […]

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Jan 2, 2020

Don’t Take Your Eye Off the Ball

How the NCAA Fumbled the Most Important Part of Its Story By Dante Pannell As the chilling laugh which concludes Michael Jackson’s “Thriller” comes crashing through the speakers at the […]

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Dec 24, 2019

More than a Pretty (Inter)Face

earch for “dating” on Google, and the results are not surprising. Matchmaking and speed dating appear, but also endless lists of the “10 best dating apps for…” matched with some qualifier, ranging from specific professions to broad demographics. Countless singles have tried or found love, on at least one dating app since their inception.

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Nov 12, 2019

Never Forget Your Roots

How Brands Can Build a Future While Knowing and Appreciating Their Past By Dante Pannell Before he met with Unilever execs at their Park Avenue skyscraper; Before he sold his […]

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Oct 9, 2019

Shaken—Not Stirred

How alcohol brands grant drinkers permission to lie to themselves. By Dante Pannell “I’ll have a vodka martini. Shaken—not stirred.” For almost 60 years, James Bond has been disarming bad […]

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Sep 27, 2019

Caught at a Customer Crossroads

Keeping on a Steady Path Amidst Confounding Customer Demands By Hannah Landers Controversy started with a headline: “TRUMP URGES UNITY VS. RACISM.” In its August 14, 2019 edition, The New York […]

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Aug 14, 2019

Peer Pressure or Pure Profit?

Brand Loyalty Waits on the Other End of a Difficult Decision By Dante Pannell “It is shameful retreat for the company. American businesses should be proud of our country’s history, […]

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Jun 18, 2019

Recasting the Past

Using Nostalgia to Create an Audience Connection By Hannah Landers “What is the charm that makes old things so sweet?” Although novelist Sarah Doudney penned this phrase in her 19th […]

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May 29, 2019

“Do Not Pass Go”

“Conformity is…the enemy of growth.”

President John F. Kennedy wasn’t addressing business when he spoke these words, but they have more weight in today’s economy than ever. It’s been reported that America is currently undergoing a “Competition Crisis” — one that has made the economy less dynamic thanks to the dominance of major corporations. Monopolies are on the rise as mergers are happening more and more frequently, and that consolidation makes it increasingly difficult for smaller and younger firms to survive.

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May 7, 2019

Don’t Mail It In: Find Your Brand’s Perfect Partner

By Hannah Landers Well-read environmentalists can now wear their passion on their sleeves—literally. In a partnership with environmentally conscious retail brand Everlane, The New York Times has released an assortment […]

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