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Jun 18, 2019

Recasting the Past

Using Nostalgia to Create an Audience Connection By Hannah Landers “What is the charm that makes old things so sweet?” Although novelist Sarah Doudney penned this phrase in her 19th […]

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Jun 12, 2019

It Takes 80,000 Distinct Tastes to Build One Netflix

How Content Communities Fuel Brands By Dante Pannell Grace and Frankie, Netflix’s coming-of-aging series starring Jane Fonda and Lily Tomlin, commenced its second season with a mandate to make an […]

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Sep 7, 2018

Why Bad “Plot Twists” Ruin Brand Stories

By Zachary Vickers When Norman Mailer said that the novel was dead in 1955, perhaps he was also heralding the impending fate of independent bookstores. In 1995, Amazon become “Earth’s […]

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Oct 12, 2017

The Right Kind of Wrong: Szechuan Sauce and the Hero’s Journey

By Mary McCool Can a hot mess be manufactured? McDonald’s recently proved it’s willing to try. Earlier this year, the chain’s “Mulan SzeChuan Teriyaki Dipping Sauce” returned to cultural memory […]

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Jul 27, 2017

Paying for the Privilege of Two Weeks in a Tent

By Ed Lynes For the past two weeks, I have been in the mountains of West Virginia for the Boy Scouts of America’s 2017 National Jamboree (we’ve been in the […]

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Jul 5, 2017

The Last of the Greatest Shows on Earth

By Mary McCool Towards the end of May this year, I took an impromptu trip with a friend to see the last of the greatest shows on earth. I had […]

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Nov 2, 2016

I’m headed back to Haiti

By Dan McDonough, Jr. Woden Partner Dan McDonough is heading back to Haiti as part of his ongoing work there to help develop the community of Anse-À-Foleur. The following is […]

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