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Jun 12, 2019

It Takes 80,000 Distinct Tastes to Build One Netflix

How Content Communities Fuel Brands By Dante Pannell Grace and Frankie, Netflix’s coming-of-aging series starring Jane Fonda and Lily Tomlin, commenced its second season with a mandate to make an […]

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May 29, 2019

“Do Not Pass Go”

“Conformity is…the enemy of growth.”

President John F. Kennedy wasn’t addressing business when he spoke these words, but they have more weight in today’s economy than ever. It’s been reported that America is currently undergoing a “Competition Crisis” — one that has made the economy less dynamic thanks to the dominance of major corporations. Monopolies are on the rise as mergers are happening more and more frequently, and that consolidation makes it increasingly difficult for smaller and younger firms to survive.

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May 15, 2019

Won’t You Be My … Customer?

Lessons on authenticity and connection from Mr. Rogers By Rachel Fox “It’s through relationships that we learn best and grow best.” Some lessons are evergreen. In the aftermath of the […]

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Apr 25, 2019

Customers Don’t Give a Duck

In a Post Marketing Era—Experience is All That Matters. By Dante Pannell “For almost 100 years the Ducks did almost nothing but lose.” When it comes to the University of […]

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Jan 31, 2019

The Next Retail Chain to Fail? Your Local Supermarket

The Days of Picking Produce are Numbered   By Ed Lynes After more than a century of catering to affluent Manhattanites, Lord & Taylor closed its flagship store on Fifth […]

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Dec 12, 2018

The World’s Best-Managed Companies Have the Same CEO: Their Customers

By Kelly Sarabyn The Wall Street Journal recently released their Management Top 250: a ranking of the world’s best-managed companies across five vital metrics: customer satisfaction, employee engagement, innovation, social […]

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Nov 24, 2018

Beyond the Browser: How Digital Brands Become Tactile

Digital brands finding ways to interact with their audience in the non-digital world are fostering greater levels of connection and communication.   by Kelly Sarabyn For the first time ever, […]

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Aug 24, 2018

From Cyberspace to Retail Space: Building Brick-and-Mortar Connections in the Digital Age

By Hannah Landers Retail is dead. Bankruptcies and store closure announcements from seemingly timeless brands like Toys “R” Us, Walgreens, and Macy’s have firmly ingrained this sentiment into consumers’ minds. […]

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