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Feb 24, 2020

Don’t Chicken Out

Following Brand Purpose Off the Beaten Path to Fast-Food Success By Hannah Landers The paradigm of American fast-food success is symbolized by the “Golden Arches.” Ubiquitous across large metropolises and […]

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Jan 20, 2020

The Sweet Smell of Story

How One Mall Retailer’s Holistic Embrace of Story Helped it Survive the Retail Apocalypse By Hannah Landers Tucked away in shopping malls across America, past fast-fashion retail chains on their […]

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Dec 24, 2019

More than a Pretty (Inter)Face

earch for “dating” on Google, and the results are not surprising. Matchmaking and speed dating appear, but also endless lists of the “10 best dating apps for…” matched with some qualifier, ranging from specific professions to broad demographics. Countless singles have tried or found love, on at least one dating app since their inception.

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Nov 6, 2019

Serving Up More Than Chicken Sandwiches

How servant leadership empowers organizations to embrace their purpose and move brands forward. By Rachel Fox It billed itself as “the discount airline.” Air Southwest Co.—now known as Southwest Airlines—launched […]

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Aug 21, 2019

Don’t Make Them Search

How to ensure your brand stands out in a sea of sameness By Rachel Fox For children who grew up in the 1980s and 1990s, meticulously combing through dizzying puzzle […]

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Jul 1, 2019

OK Computer: High-Tech or High Touch?

In an automated world, people still matter By Rachel Fox Running into the store to grab a gallon of milk is not quite as mundane as it used to be. […]

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Jun 12, 2019

It Takes 80,000 Distinct Tastes to Build One Netflix

How Content Communities Fuel Brands By Dante Pannell Grace and Frankie, Netflix’s coming-of-aging series starring Jane Fonda and Lily Tomlin, commenced its second season with a mandate to make an […]

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May 29, 2019

“Do Not Pass Go”

“Conformity is…the enemy of growth.”

President John F. Kennedy wasn’t addressing business when he spoke these words, but they have more weight in today’s economy than ever. It’s been reported that America is currently undergoing a “Competition Crisis” — one that has made the economy less dynamic thanks to the dominance of major corporations. Monopolies are on the rise as mergers are happening more and more frequently, and that consolidation makes it increasingly difficult for smaller and younger firms to survive.

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May 15, 2019

Won’t You Be My … Customer?

Lessons on authenticity and connection from Mr. Rogers By Rachel Fox “It’s through relationships that we learn best and grow best.” Some lessons are evergreen. In the aftermath of the […]

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Apr 25, 2019

Customers Don’t Give a Duck

In a Post Marketing Era—Experience is All That Matters. By Dante Pannell “For almost 100 years the Ducks did almost nothing but lose.” When it comes to the University of […]

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