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May 12, 2020

Just Like Being There

Removing Barriers Between Storyteller and Audience By Dante Pannell In the fictional town of Lake Wobegon, “All the men are strong, all the women are good looking, and all the […]

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Jul 1, 2019

OK Computer: High-Tech or High Touch?

In an automated world, people still matter By Rachel Fox Running into the store to grab a gallon of milk is not quite as mundane as it used to be. […]

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Aug 8, 2016

Why it hurts to lose a client

By Ed Lynes I’ve repeated it so many times over the past few years that I repeat it out without even the slightest thought. A curious party will ask, “what does […]

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Jan 14, 2015

Step into the Ring: Rethinking ROI in a Social World

The world has changed, and marketing has changed along with it. Today’s consumers are infinitely fragmented, fickle, and, paradoxically, engaged – owing to the sheer wealth of media outlets, audiences […]

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Jul 23, 2014

What’s a customer really worth?

Can you afford marketing? That’s a good question. The answer is a question itself: Can you afford to NOT market your business? One of the most fundamental of all business […]

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