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Aug 14, 2019

Peer Pressure or Pure Profit?

Brand Loyalty Waits on the Other End of a Difficult Decision By Dante Pannell “It is shameful retreat for the company. American businesses should be proud of our country’s history, […]

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Aug 7, 2019

Defying Disruption

The Limits of Industries Resistant to Change By Hannah Landers The white dress. The flowers. An inevitable choice between chicken or fish. The months of stressed out planning and coordination. […]

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Jun 12, 2019

It Takes 80,000 Distinct Tastes to Build One Netflix

How Content Communities Fuel Brands By Dante Pannell Grace and Frankie, Netflix’s coming-of-aging series starring Jane Fonda and Lily Tomlin, commenced its second season with a mandate to make an […]

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Jul 27, 2017

Paying for the Privilege of Two Weeks in a Tent

By Ed Lynes For the past two weeks, I have been in the mountains of West Virginia for the Boy Scouts of America’s 2017 National Jamboree (we’ve been in the […]

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Jun 27, 2017

A Modern Romance: Dating Advice for Your Brand

By Ngozi Assata Love is in the air, and smart brands are getting in on it. Social media affords organizations unique opportunities to engage with consumers on a personal level, […]

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Mar 21, 2017

Storytelling Vs. Story Selling: The Honest Approach

By Samuel White Today’s consumer atmosphere of brand loyalty demands an authentic and unique presence to stand out in a saturated market. Yet companies continue to set themselves up for […]

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Oct 25, 2016

Turn Off The Green Screen. Now What’s Your Brand?

By Dennis Kim When you’re watching a movie, you don’t often say, “This is not real. Obviously it is shot with a camera, that spaceship is a green screen, and […]

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Jul 11, 2016

What world is your brand living in?

By Ed Lynes The camera pans down from the opening crawl, and within seconds the screen is overwhelmed by the image of an imposing spaceship. The audience’s eardrums are rocked […]

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Jun 13, 2016

Storytelling Is a Meaningless Trope

By Melissa Rodier For the last few years, every discussion, TED Talk, or article on branding has preached the power of storytelling. That makes sense: It’s science, and millennia of […]

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May 23, 2016

Every Sentence is a Sword of Industry

By Kim Palagyi Language is the first technology of humans. Understanding the significance of language, as well as how to wield it to best interact with your customers is as […]

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