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Mar 17, 2020

A Case of Mistaken Identity

No, Every Company Is Not a Tech Company By Hannah Landers What do a coworking space, a dog-walking service, vitamin delivery subscriptions, a ridesharing service, and a fast-casual, salad-slinging restaurant […]

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Mar 11, 2020

The Welch Legacy: Rank it, or Yank it?

By Kenly Craighill Jack Welch, the “Manager of the Century”, the “CEO of CEOs”, and General Electric superstar died on Monday, March 1, 2020. After being named the youngest-ever CEO […]

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Feb 24, 2020

Don’t Chicken Out

Following Brand Purpose Off the Beaten Path to Fast-Food Success By Hannah Landers The paradigm of American fast-food success is symbolized by the “Golden Arches.” Ubiquitous across large metropolises and […]

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Jan 20, 2020

The Sweet Smell of Story

How One Mall Retailer’s Holistic Embrace of Story Helped it Survive the Retail Apocalypse By Hannah Landers Tucked away in shopping malls across America, past fast-fashion retail chains on their […]

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Nov 6, 2019

Serving Up More Than Chicken Sandwiches

How servant leadership empowers organizations to embrace their purpose and move brands forward. By Rachel Fox It billed itself as “the discount airline.” Air Southwest Co.—now known as Southwest Airlines—launched […]

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Aug 7, 2019

Defying Disruption

The Limits of Industries Resistant to Change By Hannah Landers The white dress. The flowers. An inevitable choice between chicken or fish. The months of stressed out planning and coordination. […]

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May 7, 2019

Don’t Mail It In: Find Your Brand’s Perfect Partner

By Hannah Landers Well-read environmentalists can now wear their passion on their sleeves—literally. In a partnership with environmentally conscious retail brand Everlane, The New York Times has released an assortment […]

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Mar 21, 2019

Hitting the Sweet Spot: When to Get Your Story Straight

By Hannah Landers At the height of the early 2000s American cupcake craze, Crumbs Bake Shop appeared poised to take the cake. What began in 2003 as a joint venture […]

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Feb 7, 2019

Seeking Scale? It’s About People, Not Process

By Julia Aspen New York City’s yellow cabs are a universal symbol of urban transportation. A person stepping to the curb, raising their hand, and hailing a taxi is an […]

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Nov 16, 2018

Find Your Constant and Pivot with Purpose

By Hannah Landers The scene is familiar in any popular bar on a weekend night: the crowd is four-or-five people deep, and there’s a single bartender trying to keep up […]

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