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Jun 6, 2019

The Limitation of Imitation

By Kenly Craighill Adolescence: the age of bad acting. In this graceless phase of acne and braces, teenagers strategically morph into anything resembling some abstract idea of “cool.” The teenage […]

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Apr 25, 2019

Customers Don’t Give a Duck

In a Post Marketing Era—Experience is All That Matters. By Dante Pannell “For almost 100 years the Ducks did almost nothing but lose.” When it comes to the University of […]

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Feb 28, 2019

Transparency Makes a Brand Sustainable

Greenwashing and the Pollution of a Brand By Kenly Craighill   “I’m smart, you’re dumb. I’m big, you’re small. I’m right, you’re wrong. And there’s nothing you can do about […]

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Oct 11, 2018

Falling in with the “Bad” Crowd

Don’t Let the Wrong Customers Define Your Brand By Hannah Landers It’s small. It’s sleek. It’s become an emblem for those in the “cool” crowd. Although this might sound like […]

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Jul 12, 2018

What The Frap Is Wrong With Starbucks?

Starbucks proves that even the biggest brands can’t afford to be everything to everyone. By E.M. Ricchini A few years ago, a crowd gathered outside a new establishment in the […]

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Jun 14, 2018

Death by Dollarita: Restaurant Chains in the Millennial Age

By Jacob Schrimpf Is it too good to be true? Dollaritas returned for the month of April at Applebee’s! Touted as the perfect way to “ring in spring and celebrate […]

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Apr 17, 2018

Coachella and the Art of Crafting a Timeless Story

By EM Ricchini Twenty-five thousand people gathered to watch Pearl Jam play at Empire Polo Club in Indio, California on November 5, 1993. The show originated in protest: Pearl Jam […]

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Mar 28, 2018

Stop Tuning Out: The Right Music Will Get Your Audience to Listen

By Lindsay Cottman “Where words fail, sounds can often speak.” Danish fairy tale author Hans Christian Andersen was on to something when he penned this oft-misquoted line, and the sentiment still […]

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Feb 13, 2018

The Thirst is Real: Diet Coke’s Struggle to Attract Millennials

By Lindsay Cottman Diet Coke is in the throes of an identity crisis. Faced with consistently declining sales, Coca-Cola announced the introduction of four new fruit flavors to maintain its […]

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Feb 6, 2018

Alexa, Show Me the Best Super Bowl Ad

By Kelly Sarabyn The Super Bowl is not only the largest televised event on the planet — it’s one of the rare times when viewers actively tune in to watch […]

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