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Mar 13, 2019

Ignore the Outrage-ous Outsiders

By Dante Pannell “Thanks for nothing, AOC!” The Job Creators Network plastered that exclamation on a billboard immediately after Amazon cancelled their plans to build a second headquarters (HQ2) in […]

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Jul 25, 2018

The Authenticity Filter: What’s Genuine in the Instagram Age

By Hannah Landers McDonald’s has long been plagued by a “pink slime” problem. Following a 2011 episode of chef Jamie Oliver’s Food Revolution, audiences were up in arms about the […]

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May 21, 2018

#RelationshipGoals: Connecting with a B2B Audience on Social Media

By Hannah Landers Autodesk is big on Instagram. With 128k followers, the brand receives upward of 2k likes on each photo post and sometimes more than five times that many […]

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Jun 27, 2017

A Modern Romance: Dating Advice for Your Brand

By Ngozi Assata Love is in the air, and smart brands are getting in on it. Social media affords organizations unique opportunities to engage with consumers on a personal level, […]

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May 30, 2017

Is a Picture Really Worth a Thousand Words?

By Catarina Araujo In an age where serious businesses are using image-heavy channels such as Instagram, Snapchat, and Pinterest to communicate with and engage their customers, what role do words […]

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Feb 7, 2017

Should Brands Have Opinions? When and How to Get Political…Or Not.

By Mary McCool From the brands we love to the TV shows we watch to the food we eat, Americans’ political leanings are seen in their choice of products to a […]

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Feb 3, 2017

Donald Trump is a… hero?

By Dan McDonough, Jr. President Trump is a hero. Ok. Relax. This isn’t that kind of story. This is the story of Twitter, and how despite it sucking all the […]

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Jan 5, 2017

Social Psych-out: Exploring the Personality of Platform

By Samuel White Someone recently asked me which social network I favor most. After responding enthusiastically with “Facebook,” he proceeded to tell me he already knew that, simply based on […]

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Aug 15, 2016

How Serial Captured the Perfect Audience and You Can Too

By Dani Bingaman Everyone has a story – is a phrase that many, if not all of us, are familiar with. The phrase is used in a plethora of ways, referencing […]

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Jun 27, 2016

Edit Social Photos Worth Sharing With 6 Free Apps

By Shelby Fisk Like every great piece of literature, sharable photographs require time and dedication, composition and editing. Adobe Photoshop and other desktop applications are amazing resources that some of […]

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