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Sep 6, 2019

Diagnosis: Data Addiction

Data is the most prized asset in business today. Whether it’s Google’s collection of data to optimize advertising algorithms, or how Equifax failed to protect its clients’ identities, information about customers is more integral to success than ever before. Entire businesses and industries have grown with no economic model other than collecting vast hordes of data, and reselling it for use by others.

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Aug 21, 2019

Don’t Make Them Search

How to ensure your brand stands out in a sea of sameness By Rachel Fox For children who grew up in the 1980s and 1990s, meticulously combing through dizzying puzzle […]

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Apr 11, 2019

On Beat, or Off Brand?

By Kenly Craighill If digitized America was still warming up in 1995, Microsoft’s Windows ‘95 was the airhorn setting the country into a full-blown technological sprint. Windows ‘95 was one […]

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Mar 15, 2018

FCK ‘em If They Can’t Take a Joke: The Art of the Brand Apology

by Kelly Sarabyn “My new goal is not to explain jokes.” In 2015, the Internet’s mob mentality trained its ire on Tina Fey, demanding an apology for a perceived racist […]

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Sep 11, 2017

Actions Speak Louder Than Words

How TD Bank Ruined the Best Banking Brand in America By Ed Lynes In 1957, Better Living, an appliance store in Wisconsin, advertised itself as offering the “world’s lowest prices.” […]

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Apr 3, 2017

Humble Beginnings Make a Great Story: Your brand and its creation myth

By Ed Lynes “You know, you really don’t need a forensics team to get to the bottom of this. If you guys were the inventors of Facebook, you’d have invented […]

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