Woden was founded in 2014, but its principles were forged more than a decade earlier by its founders’ experiences in media and advertising. Those principles have at their core the idea that a well-told and well-placed story is the fuel for growth in any industry or for any cause, and that this lesson is as old as humanity itself. Now we’re ready to put our principles to work for you.
Ed is a partner and founder of Woden, where his passion is keeping clients happy (and paying!). He helped to start Woden after a decade of experience in media and advertising — all of which was focused on helping businesses better tell their story.
A native Bostonian, Ed moved to Philadelphia in 2005 to join fellow Woden partner Dan at Elauwit Media in South Jersey, where he led sales and marketing. Just before Woden, Ed led sales and marketing at Philadelphia’s leading Latino media group.
Ed’s experience in media helps Woden’s clients identify the best channels for their message. If you see him in Center City Philadelphia walking his wheaten terrier, Bailey, be sure to say hello (to Bailey – she’s way more social).
Dan is a partner and founder of Woden, and focuses his energies on the creative work for clients. He is the former CEO of Elauwit, a media and telecom company, and currently serves as its chairman. While Dan has spent most of his life telling the amazing story of his own businesses, he’s now doing that for other great companies through Woden.
Previously, Dan was CEO at Elauwit Media, where he helped grow a start-up newspaper business that launched in 2004 to the fastest-growing newspaper publisher in America in 2009, as rated by Inc. magazine. His media experience includes serving as editorial-page editor for daily newspapers in New Jersey; as a New York City-based correspondent for the Bureau of National Affairs; and as a news professional with Gannett and Dow Jones.
A current resident of New Jersey, Rachel’s love for her hometown of Boston is so deeply rooted she has the city’s skyline tattooed on her wrist. Equipped with a B.S. from Philadelphia’s Drexel University, she joins the Woden team with over a decade of professional writing and marketing experience. Rachel embarked on a writing career that began in travel, taking her to far-flung destinations including Peru and the Galapagos Islands, and has worked as a marketing copywriter for media and non-profit organizations. At Woden, Rachel leverages her quick wit and passion for communication to connect with clients and uncover what makes them tick.
Outside of the office, Rachel spends quality time with her husband and young son, and is an insatiable reader and consumer of news and current events. Although she no longer travels for a living, Rachel still enjoys exploring new places and experiencing different cultures and cuisines whenever she gets the chance.
Kenly has been an artist her entire life. Originally from Richmond, VA, Kenly earned a BFA in Painting and Printmaking from Virginia Commonwealth University. As she incorporated words and language into her visual art, she discovered a passion for writing that she brings to Woden, where she merges her visual and literary acuity on behalf of clients.
When she’s not at Woden, Kenly is pursuing her passion for art. She can be found working in her studio, looking for new and interesting music — or napping. A recovering picky eater, Kenly is enjoying Philadelphia’s dynamic culinary scene, and is constantly seeking recommendations for new places to eat, exhibitions, or where to catch the city’s newest musical act.
Mike is a Philadelphian through and through. Originally from the city’s great Northeast, Mike attended the University of Pennsylvania where he earned a BA in English Literature. After years in legal marketing, he brought his insights and wry observations to Woden. Mike values authenticity above all, and helps clients develop messaging that is true to who they are.
A writer and reader of fiction (and non fiction!), Mike spends his time outside the office volunteering with the causes he is passionate about. He currently calls South Philadelphia and its many delicious Italian restaurants home.
Hannah fell in love with storytelling at a young age, reading Goosebumps books under her desk in third grade and filling her home desktop with bad pre-teen fiction. This initial fascination evolved into a journalism degree from Boston University, where she spent any time outside the classroom in the dank (but loveable) offices of the independent student newspaper, The Daily Free Press, and at internships with various publications in Boston and beyond.
Having a background in journalism gives Hannah a keen understanding of how to make a narrative resonate with an audience. She knows that a truly great story is one that people can relate to and get excited about. Outside of the office, Hannah is a shameless pop culture junkie, able to rattle off an actor’s entire IMDb page without a second thought. She also begrudgingly enjoys a brisk evening jog — as long as it’s followed by a good meal.
Fred found his calling as a writer at a very young age. He published his first piece of writing in the sixth grade and hasn’t looked back since. He comes with Woden with a degree in Global Communications and Print Journalism from The Morgan State University in Baltimore Maryland.
An avid lover of classic film, self-help novels and interviews, Fred lives and breathes media and journalism, and loves sharing the wisdom of his heroes ranging from Edward R Murrow to Langston Hughes. Fred brings to Woden a firm belief in the power for businesses in the perfect arrangement of storytelling, imagery, and art — never evinced anywhere better than in the golden era of Hip-Hop, which has molded his belief that writing and storytelling is the basis to life.
Dante fell in love with the art of storytelling as a child, when he sat and listened to his Grandfather tell the story of his family’s roots. Since graduating from West Virginia University with a B.A. focused in English, Business Management, and Fashion Merchandising, he has done everything from working for a Pharrell-owned fashion company to starting his own digital marketing business.
Dante is a fanatical sports fan whose love for Philly sports runs so deep that he refused to watch any New York team — even when he lived in New York City. He is a huge dog lover, and together with his wife manages their dog Brooklyn’s 20,000 follower Instagram. If he’s not helping up-and-coming musicians or small businesses find creative ways to tell their own stories, you can find him sitting in front of a record player, arguing about the importance of vinyl records.
Justin has a passion for telling stories. Throughout his life, he has always been inspired by the creative work of authors, designers, and storytellers.
At a young age, he taught himself how to design after working with a peer on a graphic art project. He enjoys designing to tell visual stories; whether it be photography, logo development, or print layout.
When he’s not working on projects for Woden, Justin serves as the national deputy communications lead for the Order of the Arrow “Scouting’s National Honor Society” where he oversees a team of roughly 150 to coordinate the communications platforms for the organization which serves 150,000 members. He is currently a student at the University of Massachusetts Lowell studying Political Science.