Since 2014, organizations have trusted Woden to articulate why they exist, and why people should care. Wodenworkers are more than just experts in the science of story—they are creative, deliberate listeners who know how to uncover the powerful story hidden in your organization. These are the talented storytellers who will transform your brand into one powered by purpose.
Ed is a partner and founder of Woden, where his passion is keeping clients happy (and paying!). He helped to start Woden after a decade of experience in media and advertising — all of which was focused on helping businesses better tell their story.
A native Bostonian, Ed moved to Philadelphia in 2005 to join fellow Woden partner Dan at Elauwit Media in South Jersey, where he led sales and marketing. Just before Woden, Ed led sales and marketing at Philadelphia’s leading Latino media group.
Ed’s experience in media helps Woden’s clients identify the best channels for their message. If you see him in Center City Philadelphia walking his wheaten terrier, Bailey, be sure to say hello (to Bailey – she’s way more social).
Dan is a partner and founder of Woden, and focuses his energies on the creative work for clients. He is the former CEO of Elauwit, a media and telecom company, and currently serves as its chairman. While Dan has spent most of his life telling the amazing story of his own businesses, he’s now doing that for other great companies through Woden.
Previously, Dan was CEO at Elauwit Media, where he helped grow a start-up newspaper business that launched in 2004 to the fastest-growing newspaper publisher in America in 2009, as rated by Inc. magazine. His media experience includes serving as editorial-page editor for daily newspapers in New Jersey; as a New York City-based correspondent for the Bureau of National Affairs; and as a news professional with Gannett and Dow Jones.
A current resident of New Jersey, Rachel’s love for her hometown of Boston is so deeply rooted she has the city’s skyline tattooed on her wrist. Equipped with a B.S. from Philadelphia’s Drexel University, she joins the Woden team with over a decade of professional writing and marketing experience. Rachel embarked on a writing career that began in travel, taking her to far-flung destinations including Peru and the Galapagos Islands, and has worked as a marketing copywriter for media and non-profit organizations. At Woden, Rachel leverages her quick wit and passion for communication to connect with clients and uncover what makes them tick.
Outside of the office, Rachel spends quality time with her husband and young son, and is an insatiable reader and consumer of news and current events. Although she no longer travels for a living, Rachel still enjoys exploring new places and experiencing different cultures and cuisines whenever she gets the chance.
Andrea discovered her storytelling powers as a child when she created theatre with stuffed animals and action figures to entertain her younger brother. As she explored fiction and poetry as a teenager, she came to understand that she loved language because it gave her a vehicle for exploring worlds that did not yet exist. She attended college at the University of Pittsburgh, where she studied literature, fiction writing, and art, and worked as a journalist for the PittNews, and later Pittsburgh City Paper.
Andrea believes good stories communicate truth, imbue life with meaning, and raise vital moral questions. When she’s not collaborating with clients to weave clear, captivating brand narratives, she spends time developing her personal philosophy, making art, watching movies, and reading about history, politics, and science. She loves Indian food, weird music, meditation, and conversation.
Hannah fell in love with storytelling at a young age, reading Goosebumps books under her desk in third grade and filling her home desktop with bad pre-teen fiction. This initial fascination evolved into a journalism degree from Boston University, where she spent any time outside the classroom in the dank (but loveable) offices of the independent student newspaper, The Daily Free Press, and at internships with various publications in Boston and beyond.
Having a background in journalism gives Hannah a keen understanding of how to make a narrative resonate with an audience. She knows that a truly great story is one that people can relate to and get excited about. Outside of the office, Hannah is a shameless pop culture junkie, able to rattle off an actor’s entire IMDb page without a second thought. She also begrudgingly enjoys a brisk evening jog — as long as it’s followed by a good meal.
Fred found his calling as a writer at a very young age. He published his first piece of writing in the sixth grade and hasn’t looked back since. He came to Woden with a degree in Global Communications and Print Journalism from The Morgan State University in Baltimore Maryland.
An avid lover of classic film, self-help novels and interviews, Fred lives and breathes media and journalism, and loves sharing the wisdom of his heroes ranging from Edward R Murrow to Langston Hughes. Fred brings to Woden a firm belief in the power for businesses in the perfect arrangement of storytelling, imagery, and art — never evinced anywhere better than in the golden era of Hip-Hop, which has molded his belief that writing and storytelling is the basis to life.
From early childhood days of inventing her own words, Meghan has cultivated a lifelong romance with language. Her love of words translated into storytelling as she was exposed to the literary world. Inspired by her favorite authors, F. Scott Fitzgerald and Ernest Hemingway, Meghan chases opportunities for her own fictional, journalistic, and poetic pursuits. Meghan has been published inThe Philadelphia Inquirer and The Daily Pennsylvanian. She studied English literature at the University of Pennsylvania.
At Woden, Meghan exercises her clever and compelling writing skills to help clients connect with customers. Her lexical fascination extends beyond the English language. She is a real Francophile: her husband is from France and Meghan both writes and speaks French (still sometimes inventing words as she learns the language). In her free time, Meghan enjoys traveling to places classic authors lived and collecting the books they wrote there. She loves fashion, music, playing quizzo, and picnicking in and around Philadelphia.
Justin has a passion for telling stories. Throughout his life, he has always been inspired by the creative work of authors, designers, and storytellers.
At a young age, he taught himself how to design after working with a peer on a graphic art project. He enjoys designing to tell visual stories; whether it be photography, logo development, or print layout.
When he’s not working on projects for Woden, Justin serves as the national deputy communications lead for the Order of the Arrow “Scouting’s National Honor Society” where he oversees a team of roughly 150 to coordinate the communications platforms for the organization which serves 150,000 members. He is currently a student at the University of Massachusetts Lowell studying Political Science.