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Peer Pressure or Pure Profit?

Brand Loyalty Waits on the Other End of a Difficult Decision By Dante Pannell “It is shameful retreat for the company. American businesses should be proud of our country’s history, […]

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Defying Disruption

The Limits of Industries Resistant to Change By Hannah Landers The white dress. The flowers. An inevitable choice between chicken or fish. The months of stressed out planning and coordination. […]

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“How to Marie Kondo Your Brand in 4 Easy Steps!”

How co-opting another’s success can spell disaster for your brand. By Mike Dea “It’s about choosing joy.” Marie Kondo became a titan in the industry of home organization when her […]

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Suffering From Premature Gratification?

Why “Instant” and “Gratification” Don’t Make a Happy Couple By Kenly Craighill Veruca Salt: a timeless image of spoiled, entitled youth. With her fists clenched and lips turned downward into […]

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OK Computer: High-Tech or High Touch?

In an automated world, people still matter By Rachel Fox Running into the store to grab a gallon of milk is not quite as mundane as it used to be. […]

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Recasting the Past

Using Nostalgia to Create an Audience Connection By Hannah Landers “What is the charm that makes old things so sweet?” Although novelist Sarah Doudney penned this phrase in her 19th […]

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It Takes 80,000 Distinct Tastes to Build One Netflix

How Content Communities Fuel Brands By Dante Pannell Grace and Frankie, Netflix’s coming-of-aging series starring Jane Fonda and Lily Tomlin, commenced its second season with a mandate to make an […]

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The Limitation of Imitation

By Kenly Craighill Adolescence: the age of bad acting. In this graceless phase of acne and braces, teenagers strategically morph into anything resembling some abstract idea of “cool.” The teenage […]

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“Do Not Pass Go”

“Conformity is…the enemy of growth.”

President John F. Kennedy wasn’t addressing business when he spoke these words, but they have more weight in today’s economy than ever. It’s been reported that America is currently undergoing a “Competition Crisis” — one that has made the economy less dynamic thanks to the dominance of major corporations. Monopolies are on the rise as mergers are happening more and more frequently, and that consolidation makes it increasingly difficult for smaller and younger firms to survive.

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Won’t You Be My … Customer?

Lessons on authenticity and connection from Mr. Rogers By Rachel Fox “It’s through relationships that we learn best and grow best.” Some lessons are evergreen. In the aftermath of the […]

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