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Does Your Organization’s Story Precede Its Reputation?

by Zoe Grant What made you pledge four years of your life to a college? Maybe you were intrigued by its academic prowess, or perhaps you were hoping to join […]

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Is Yours A Workplace Divided Against Itself?

by Ava Wolf A man drives to work. He arrives, bleary-eyed, and checks in at the front desk. Standing before his locker, the man removes his duck boots and leaves […]

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Navigating crises comes down to culture-focused leadership

Satya Nadella transformed Microsoft’s ‘hardball’ culture (and its boosted share price)   by Jeromey Lloyd and Logan Krum  2021 was a tough year for Activision Blizzard. The gaming giant—formed by […]

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To Go Green, Brands Must First Go Deep on Brand Alignment

Greenwashing can reveal a lack of alignment around a brand’s true values by Kaylyn Sidle  Consumers are quickly realizing that individual efforts to fight Earth’s escalating social and ecological crises […]

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Baseball’s Back, As Inconsistent As Ever

by Joel Hulsey Prior to 1969, Major League Baseball (MLB) was a brand without an (visual) identity. Certainly, a century of existence had provided MLB dominance within American culture, but […]

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Earn Your Lightsaber

A brand must be more than the sum of its partnerships By Jeromey Lloyd Who wouldn’t want a lightsaber? Most brands would. But a Jedi would be the first to […]

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Going Retro The Right Way

Nostalgia can make for strong marketing messages, but it’s a flimsy foundation for lasting brand loyalty By Kaylyn Sidle There it is. That checkout-aisle bubblegum you vividly remember begging for […]

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Why Joe Rogan Isn’t Spotify’s Biggest Problem

Spotify is going down, but not because of Joe Rogan. By Tori Marchiony Much ado has recently been made about the decisions by Neil Young, Joni Mitchell, and other musicians […]

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Love the Ones You’re With Or Lose Them Forever

With the need to fill positions at the top of every organization’s critical goals list, retention must be the priority to create a workplace where employees feel valued—and want to stick around.  […]

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If Your Brand is Customer-First, Then Why Am I Still on Hold?

Maybe it’s time to admit that it’s not pandemic-related: most brands really just don’t care about their customers   by Ed Lynes This past year, millions of Americans spent their […]

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