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Hitting the Sweet Spot: When to Get Your Story Straight

By Hannah Landers At the height of the early 2000s American cupcake craze, Crumbs Bake Shop appeared poised to take the cake. What began in 2003 as a joint venture […]

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Ignore the Outrage-ous Outsiders

By Dante Pannell “Thanks for nothing, AOC!” The Job Creators Network plastered that exclamation on a billboard immediately after Amazon cancelled their plans to build a second headquarters (HQ2) in […]

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Transparency Makes a Brand Sustainable

Greenwashing and the Pollution of a Brand By Kenly Craighill   “I’m smart, you’re dumb. I’m big, you’re small. I’m right, you’re wrong. And there’s nothing you can do about […]

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The Best a Brand Can Get: The Bottom Line of Taking a Stand

By Rachel Fox How does a 120-year-old razor company change their narrative and compete with digitally-native brands who are gnawing away at the lion’s share of the millennial market? They […]

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Beyond the Branch

Retail Finance Finds New Ways to Drive Deposits By Mike Dea At the intersection of Philadelphia’s 17th and Walnut streets, there’s a café where people can find a cup of […]

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Seeking Scale? It’s About People, Not Process

By Julia Aspen New York City’s yellow cabs are a universal symbol of urban transportation. A person stepping to the curb, raising their hand, and hailing a taxi is an […]

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The Next Retail Chain to Fail? Your Local Supermarket

The Days of Picking Produce are Numbered   By Ed Lynes After more than a century of catering to affluent Manhattanites, Lord & Taylor closed its flagship store on Fifth […]

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The World’s Best-Managed Companies Have the Same CEO: Their Customers

By Kelly Sarabyn The Wall Street Journal recently released their Management Top 250: a ranking of the world’s best-managed companies across five vital metrics: customer satisfaction, employee engagement, innovation, social […]

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Bull not Bear: The Economy of Six-Second Brand Stories

By Zachary Vickers Every second counts in the battle for a customer’s attention. Although Internet users are consuming video at ever-increasing rates, 90 percent of people skip past “pre-rolls:” the […]

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WeWork & Starbucks Agree: Father Knows Best

Arrogance Has Founders Seeing Red (Cups, Meat, and Eyes) By Ed Lynes Of the icons that mark the holiday season, few are more celebrated than the Starbucks Red Cup. Communities […]

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