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Diagnosis: Data Addiction

Data is the most prized asset in business today. Whether it’s Google’s collection of data to optimize advertising algorithms, or how Equifax failed to protect its clients’ identities, information about customers is more integral to success than ever before. Entire businesses and industries have grown with no economic model other than collecting vast hordes of data, and reselling it for use by others.

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Don’t Make Them Search

How to ensure your brand stands out in a sea of sameness By Rachel Fox For children who grew up in the 1980s and 1990s, meticulously combing through dizzying puzzle […]

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Peer Pressure or Pure Profit?

Brand Loyalty Waits on the Other End of a Difficult Decision By Dante Pannell “It is shameful retreat for the company. American businesses should be proud of our country’s history, […]

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Defying Disruption

The Limits of Industries Resistant to Change By Hannah Landers The white dress. The flowers. An inevitable choice between chicken or fish. The months of stressed out planning and coordination. […]

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“How to Marie Kondo Your Brand in 4 Easy Steps!”

How co-opting another’s success can spell disaster for your brand. By Mike Dea “It’s about choosing joy.” Marie Kondo became a titan in the industry of home organization when her […]

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Suffering From Premature Gratification?

Why “Instant” and “Gratification” Don’t Make a Happy Couple By Kenly Craighill Veruca Salt: a timeless image of spoiled, entitled youth. With her fists clenched and lips turned downward into […]

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OK Computer: High-Tech or High Touch?

In an automated world, people still matter By Rachel Fox Running into the store to grab a gallon of milk is not quite as mundane as it used to be. […]

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Recasting the Past

Using Nostalgia to Create an Audience Connection By Hannah Landers “What is the charm that makes old things so sweet?” Although novelist Sarah Doudney penned this phrase in her 19th […]

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It Takes 80,000 Distinct Tastes to Build One Netflix

How Content Communities Fuel Brands By Dante Pannell Grace and Frankie, Netflix’s coming-of-aging series starring Jane Fonda and Lily Tomlin, commenced its second season with a mandate to make an […]

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The Limitation of Imitation

By Kenly Craighill Adolescence: the age of bad acting. In this graceless phase of acne and braces, teenagers strategically morph into anything resembling some abstract idea of “cool.” The teenage […]

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