
The Broken Business of Death
Story misalignment makes any company vulnerable to disruption, no matter how big or essential they are. By Hannah Landers • SCI built its business around a promise of “empathy and […]
Continue ReadingManufacturing Mythology
How Caterpillar became legendary by focusing on outcome over product by Andrea Bullard • Research shows that stories are the key to making people organize and act • Brands like […]
Continue ReadingAn Offer Worth Taking
Most employees think their boss sucks By Eric Harrison That’s a feeling completely distinct from management skills; 58 percent of workers say they trust a stranger more than their own boss. […]
Continue ReadingKeeping Communities Safe
When brands create communities, they take on an unspoken role to protect its members. Decisions that exclude certain members of the community don’t just cause disappointment–they leave communities feeling abandoned […]
Continue ReadingWhat Workers Want
In the age of COVID, employee engagement and loyalty are bolstered by meaning and purpose By Rachel Fox For many organizations, the summer of 2021 will mark the highest employee […]
Continue ReadingDon’t Slack on Story
By Eric Harrison When email gained popularity in 1993, it heralded the arrival of faster, more effective business communication. But as email became ubiquitous, it quickly gave way to torrents […]
Continue ReadingA Story Rewritten
Navigating turbulent times requires brands to change in ways that are more than skin-deep. By Emma Seely Weight today is more than just a number on a scale. Where being “fat” was once a shameful secret hidden […]
Continue ReadingKeep It Real
Separating Fact from Fiction in Your Brand Story By Hannah Landers On New Year’s Eve, the unthinkable happened to a group of tourists in New York City: An undetected home […]
Continue ReadingWalking a Thin Storyline
By Logan Krum From the time he was 16 years old, Richard Branson saw opportunity and transformed it into a business. Through a series of ventures spanning Christmas trees, a […]
Continue ReadingMoving Forwards Looking Backwards
By Andrea Bullard When Tobias Lütke quit his job to start an online snowboarding retailer, he was looking for a reprieve from the rigors of backend programming. The plan was to leverage his technical […]
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