by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]

by Ava Wolf Where you’re from says a lot about where you’re going—and why customers should take that journey with you. Every company has an origin story: the narrative that […]

by Payton Shand When it comes time to make a purchase, customers always have choices. And since they’re now more informed than ever before, their buying decisions increasingly come down […]

by Zoe Grant More than 91 percent of cold emails are ignored. 87 percent of customers don’t answer cold calls. Every minute, there are 46,740 new posts on Instagram, more […]

by Zoe Grant The best products fail all the time: just ask RJ Reynolds or Friendster. These companies had capital, committed teams, and even some happy customers—but still failed in […]

by Harry Meadows A thirty-second elevator pitch has outsized importance compared to the amount of time it takes to deliver. A bad pitch can auto-sort you into the endless array […]

by Zoe Grant Seeking a more efficient way to convert customers? Essential brands start with their brand’s story. The structure of your strategic narrative mirrors the customer journey: it speaks […]

by Payton Shand Trust is the foundation of all relationships. So, it might seem logical that 55 percent of big companies tout “integrity” as a core value. Dig a little […]

by Zoe Grant In the autumn of 2021, ten people died of compression asphyxia at Travis Scott’s Astroworld music festival. The tragedy was deemed a mass casualty; in its wake, […]

by Kaylyn Sidle  Kehila patiently waits at her gate to board a Frontier Airlines flight to Las Vegas. First, she’s dismayed to learn that the airline has moved her flight […]