![scope of story](https://www.wodenworks.com/wp-content/uploads/2019/03/blog-1.png)
A Great Product Isn’t Enough
by Zoe Grant The best products fail all the time: just ask RJ Reynolds or Friendster. These companies had capital, committed teams, and even some happy customers—but still failed in […]
Continue ReadingElevator Pitches People Love to Hear
by Harry Meadows A thirty-second elevator pitch has outsized importance compared to the amount of time it takes to deliver. A bad pitch can auto-sort you into the endless array […]
Continue ReadingHow Strategic Narratives Evolve Post-Sale
by Zoe Grant Seeking a more efficient way to convert customers? Essential brands start with their brand’s story. The structure of your strategic narrative mirrors the customer journey: it speaks […]
Continue ReadingTrust Should Never Be a Core Value
by Payton Shand Trust is the foundation of all relationships. So, it might seem logical that 55 percent of big companies tout “integrity” as a core value. Dig a little […]
Continue ReadingFrom Libations to Cancellation: How 818 Tequila Lived up to Its Legacy
by Zoe Grant In the autumn of 2021, ten people died of compression asphyxia at Travis Scott’s Astroworld music festival. The tragedy was deemed a mass casualty; in its wake, […]
Continue ReadingDifferentiate or Die
by Kaylyn Sidle Kehila patiently waits at her gate to board a Frontier Airlines flight to Las Vegas. First, she’s dismayed to learn that the airline has moved her flight […]
Continue ReadingThe Future Is Bright (If You Pay For It)
by Lauren Canna In 2012, a two-year-old startup received an investment of $25 million from the world’s largest coffee chain, Starbucks. That start-up sells the Square POS system. “This is […]
Continue ReadingUnlimited Capital Can’t Buy Customer Engagement
by Jack Truschel After 70 holes of golf played over four days, Cam Smith led Rory McIlroy by just one stroke. With only two holes remaining, and with the infamously […]
Continue ReadingWill Your Business Survive the Next Global Catastrophe?
by Kaylyn Sidle Disaster may be difficult to predict, but it’s impossible to ignore. Events like war, widespread disease, and economic recession are all a part of human history; while […]
Continue ReadingThe Timeless Tale of Authenticity
by Zoe Grant Whether selling software or sandals, long-established brands are at a loss for how to create meaningful relationships with Gen Z consumers. How do brands engage the generation […]
Continue Reading