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The New StoryGuide™

How Client Feedback Reinvented Woden’s Signature Offering By Ed Lynes Woden is an agency that does not employ a single person with a lick of agency experience. Clients appreciate working […]

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Customers Don’t Give a Duck

In a Post Marketing Era—Experience is All That Matters. By Dante Pannell “For almost 100 years the Ducks did almost nothing but lose.” When it comes to the University of […]

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Foosball isn’t a Culture

Imitating Google’s Employee Perks are No Substitute for Purpose By Mike Dea Millennial employees: they’re killing industries by the dozens. But at least they’re getting some pretty great work perks […]

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On Beat, or Off Brand?

By Kenly Craighill If digitized America was still warming up in 1995, Microsoft’s Windows ‘95 was the airhorn setting the country into a full-blown technological sprint. Windows ‘95 was one […]

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Hitting the Sweet Spot: When to Get Your Story Straight

By Hannah Landers At the height of the early 2000s American cupcake craze, Crumbs Bake Shop appeared poised to take the cake. What began in 2003 as a joint venture […]

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Ignore the Outrage-ous Outsiders

By Dante Pannell “Thanks for nothing, AOC!” The Job Creators Network plastered that exclamation on a billboard immediately after Amazon cancelled their plans to build a second headquarters (HQ2) in […]

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Transparency Makes a Brand Sustainable

Greenwashing and the Pollution of a Brand By Kenly Craighill   “I’m smart, you’re dumb. I’m big, you’re small. I’m right, you’re wrong. And there’s nothing you can do about […]

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The Best a Brand Can Get: The Bottom Line of Taking a Stand

By Rachel Fox How does a 120-year-old razor company change their narrative and compete with digitally-native brands who are gnawing away at the lion’s share of the millennial market? They […]

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Beyond the Branch

Retail Finance Finds New Ways to Drive Deposits By Mike Dea At the intersection of Philadelphia’s 17th and Walnut streets, there’s a café where people can find a cup of […]

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Seeking Scale? It’s About People, Not Process

By Julia Aspen New York City’s yellow cabs are a universal symbol of urban transportation. A person stepping to the curb, raising their hand, and hailing a taxi is an […]

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