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Feb 21, 2022

Going Retro The Right Way

Nostalgia can make for strong marketing messages, but it’s a flimsy foundation for lasting brand loyalty By Kaylyn Sidle There it is. That checkout-aisle bubblegum you vividly remember begging for […]

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Jan 28, 2022

Why Joe Rogan Isn’t Spotify’s Biggest Problem

Spotify is going down, but not because of Joe Rogan. By Tori Marchiony Much ado has recently been made about the decisions by Neil Young, Joni Mitchell, and other musicians […]

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Jan 14, 2022

If Your Brand is Customer-First, Then Why Am I Still on Hold?

Maybe it’s time to admit that it’s not pandemic-related: most brands really just don’t care about their customers   by Ed Lynes This past year, millions of Americans spent their […]

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Nov 30, 2021

The Broken Business of Death

Story misalignment makes any company vulnerable to disruption, no matter how big or essential they are.  By Hannah Landers • SCI built its business around a promise of “empathy and […]

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Sep 10, 2021

Keeping Communities Safe

When brands create communities, they take on an unspoken role to protect its members. Decisions that exclude certain members of the community don’t just cause disappointment–they leave communities feeling abandoned […]

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Aug 27, 2021

Don’t Slack on Story

By Eric Harrison When email gained popularity in 1993, it heralded the arrival of faster, more effective business communication. But as email became ubiquitous, it quickly gave way to torrents […]

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Apr 23, 2021

Moving Forwards Looking Backwards

By Andrea Bullard  When Tobias Lütke quit his job to start an online snowboarding retailer, he was looking for a reprieve from the rigors of backend programming. The plan was to leverage his technical […]

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Apr 9, 2021

Atomic Disruption

When Community and Quality Find Its Footing By Rachel Fox When Sidra Qasim finished high school, she was faced with a situation in which nearly all young Pakistani women find […]

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Jan 26, 2021

That old magic ain’t what it used to be

By Jeromey Lloyd CD Projekt was on the way to the most successful product launch in its history: the December 2020 release of the video game Cyberpunk 2077. With a […]

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Nov 30, 2020

Trust Us: We’re Evil

In Order to Be Trusted, People Must Know What You Stand For By Ed Lynes “Don’t be evil:” It’s a pretty simple code of conduct most people could easily agree […]

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