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May 29, 2024

Don’t Slack on Story

When email gained popularity in 1993, it heralded the arrival of faster, more effective business communication. But as email became ubiquitous, it quickly gave way to torrents of messages and […]

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May 21, 2024

Don’t Make Them Search

How to ensure your brand stands out in a sea of sameness For children who grew up in the 1980s and 1990s, meticulously combing through dizzying puzzle pages in pursuit […]

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Mar 31, 2023

How Strategic Narratives Evolve Post-Sale

by Zoe Grant Seeking a more efficient way to convert customers? Essential brands start with their brand’s story. The structure of your strategic narrative mirrors the customer journey: it speaks […]

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Nov 18, 2022

From Libations to Cancellation: How 818 Tequila Lived up to Its Legacy

by Zoe Grant In the autumn of 2021, ten people died of compression asphyxia at Travis Scott’s Astroworld music festival. The tragedy was deemed a mass casualty; in its wake, […]

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Oct 24, 2022

Differentiate or Die

by Kaylyn Sidle  Kehila patiently waits at her gate to board a Frontier Airlines flight to Las Vegas. First, she’s dismayed to learn that the airline has moved her flight […]

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Oct 17, 2022

The Future Is Bright (If You Pay For It)

by Lauren Canna In 2012, a two-year-old startup received an investment of $25 million from the world’s largest coffee chain, Starbucks. That start-up sells the Square POS system. “This is […]

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Oct 3, 2022

Unlimited Capital Can’t Buy Customer Engagement

by Jack Truschel After 70 holes of golf played over four days, Cam Smith led Rory McIlroy by just one stroke. With only two holes remaining, and with the infamously […]

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Aug 8, 2022

The Timeless Tale of Authenticity

by Zoe Grant Whether selling software or sandals, long-established brands are at a loss for how to create meaningful relationships with Gen Z consumers. How do brands engage the generation […]

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Aug 1, 2022

Can Sustainability Deliver Fast Enough?

by Payton Shand It’s 2020. Yet another person wakes up with a sore throat and high fever. There’s a pandemic outside their door and the whole world is shut down. […]

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Jul 25, 2022

Does Your Organization’s Story Precede Its Reputation?

by Zoe Grant What made you pledge four years of your life to a college? Maybe you were intrigued by its academic prowess, or perhaps you were hoping to join […]

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