Aug 13, 2021
A Story Rewritten
Navigating turbulent times requires brands to change in ways that are more than skin-deep. By Emma Seely Weight today is more than just a number on a scale. Where being “fat” was once a shameful secret hidden […]
Jul 13, 2021
Walking a Thin Storyline
By Logan Krum From the time he was 16 years old, Richard Branson saw opportunity and transformed it into a business. Through a series of ventures spanning Christmas trees, a […]
Jan 12, 2021
The Company(ies) We Keep
By Andrea Bullard It’s been said that every human being is a composite of the five people with whom they spend the most time. By virtue of association, the person […]
Sep 25, 2020
The Strength in an Aspirational Brand
Throwing Weight Behind the Right Brand Message By Hannah Landers “Make yourself a gift to the world.” This is the message that fitness brand Equinox chose to broadcast to its […]
Aug 24, 2020
Take ‘Em to the Promised Land
Brands can imbue pragmatic products with intrigue through storytelling that illustrates the worlds those products make possible. By Andrea Bullard On any given day, about a million Appen employees from around the […]
Jul 19, 2020
Press Pause Before You Join the Cause
Brands that desire to engage with social causes must reflect on their purpose before committing to action. By Andrea Bullard Throughout June and July of 2020, outraged people flooded streets […]
Mar 24, 2020
Snow Days and Paradigm Shifts
Why Some Crises Pass—And Others Define the Future By Ed Lynes Over 36 hours in early February 1978, New England was buried underneath more than 27 inches of snow in […]
Feb 13, 2020
What Happened to Grace from Boston?
By Rachel Fox It’s been decried as everything from sexist and dystopian, to cringe-worthy and tone deaf. When at-home fitness equipment company Peloton released its 2019 holiday ad, it had […]
Jan 2, 2020
Don’t Take Your Eye Off the Ball
How the NCAA Fumbled the Most Important Part of Its Story By Dante Pannell As the chilling laugh which concludes Michael Jackson’s “Thriller” comes crashing through the speakers at the […]
Dec 10, 2019
King of Burgers, Queen of Pop
By Kenly Craighill In 2008, a doe-eyed, cowboy-boot-clad 18-year-old took to the CMT Music Awards stage. Her unmistakable permed curls, paired with a cutesy-country twang and puppy-love lyrics, made her […]