Oct 31, 2022
How B2B Startups Should Use Branding to Differentiate Themselves and Accelerate Growth
Woden’s founder and managing partner, Ed Lynes recently joined Neil Patel on the Growth Vertical podcast to discuss how startups can use branding to differentiate and accelerate growth. When looking […]
Aug 8, 2022
The Timeless Tale of Authenticity
by Zoe Grant Whether selling software or sandals, long-established brands are at a loss for how to create meaningful relationships with Gen Z consumers. How do brands engage the generation […]
Jul 25, 2022
Does Your Organization’s Story Precede Its Reputation?
by Zoe Grant What made you pledge four years of your life to a college? Maybe you were intrigued by its academic prowess, or perhaps you were hoping to join […]
Jan 28, 2022
Why Joe Rogan Isn’t Spotify’s Biggest Problem
Spotify is going down, but not because of Joe Rogan. By Tori Marchiony Much ado has recently been made about the decisions by Neil Young, Joni Mitchell, and other musicians […]
Jan 1, 2022
Why Aren’t There Solar Panels on Every Home in America?
The demand for products to fight climate change is strong and growing, but solar energy has stayed in the shadows By Gregory Cala The indifference consumers have for home solar […]
Aug 13, 2021
A Story Rewritten
Navigating turbulent times requires brands to change in ways that are more than skin-deep. By Emma Seely Weight today is more than just a number on a scale. Where being “fat” was once a shameful secret hidden […]
Jul 13, 2021
Walking a Thin Storyline
By Logan Krum From the time he was 16 years old, Richard Branson saw opportunity and transformed it into a business. Through a series of ventures spanning Christmas trees, a […]
Jan 12, 2021
The Company(ies) We Keep
By Andrea Bullard It’s been said that every human being is a composite of the five people with whom they spend the most time. By virtue of association, the person […]
Sep 25, 2020
The Strength in an Aspirational Brand
Throwing Weight Behind the Right Brand Message By Hannah Landers “Make yourself a gift to the world.” This is the message that fitness brand Equinox chose to broadcast to its […]
Aug 24, 2020
Take ‘Em to the Promised Land
Brands can imbue pragmatic products with intrigue through storytelling that illustrates the worlds those products make possible. By Andrea Bullard On any given day, about a million Appen employees from around the […]