Jun 12, 2019
It Takes 80,000 Distinct Tastes to Build One Netflix
How Content Communities Fuel Brands By Dante Pannell Grace and Frankie, Netflix’s coming-of-aging series starring Jane Fonda and Lily Tomlin, commenced its second season with a mandate to make an […]
Mar 13, 2019
Ignore the Outrage-ous Outsiders
By Dante Pannell “Thanks for nothing, AOC!” The Job Creators Network plastered that exclamation on a billboard immediately after Amazon cancelled their plans to build a second headquarters (HQ2) in […]
Jul 25, 2018
The Authenticity Filter: What’s Genuine in the Instagram Age
By Hannah Landers McDonald’s has long been plagued by a “pink slime” problem. Following a 2011 episode of chef Jamie Oliver’s Food Revolution, audiences were up in arms about the […]
May 21, 2018
#RelationshipGoals: Connecting with a B2B Audience on Social Media
By Hannah Landers Autodesk is big on Instagram. With 128k followers, the brand receives upward of 2k likes on each photo post and sometimes more than five times that many […]
Jun 27, 2017
A Modern Romance: Dating Advice for Your Brand
By Ngozi Assata Love is in the air, and smart brands are getting in on it. Social media affords organizations unique opportunities to engage with consumers on a personal level, […]
May 30, 2017
Is a Picture Really Worth a Thousand Words?
By Catarina Araujo In an age where serious businesses are using image-heavy channels such as Instagram, Snapchat, and Pinterest to communicate with and engage their customers, what role do words […]
Feb 7, 2017
Should Brands Have Opinions? When and How to Get Political…Or Not.
By Mary McCool From the brands we love to the TV shows we watch to the food we eat, Americans’ political leanings are seen in their choice of products to a […]
Feb 3, 2017
Donald Trump is a… hero?
By Dan McDonough, Jr. President Trump is a hero. Ok. Relax. This isn’t that kind of story. This is the story of Twitter, and how despite it sucking all the […]
Aug 15, 2016
How Serial Captured the Perfect Audience and You Can Too
By Dani Bingaman Everyone has a story – is a phrase that many, if not all of us, are familiar with. The phrase is used in a plethora of ways, referencing […]
Jun 6, 2016
Why no one ever listens to you
How to dominate the attention economy By Ed Lynes Your sales and marketing teams have spent the last quarter carefully planning campaigns for the second half of the year. They […]