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Sep 26, 2023

Making Customers’ Stories Your Own

Who’s the protagonist of your brand’s narrative? Essential brands build their strategic narrative around their customer, sharing the story of how the customer can overcome their challenges with the help […]

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Aug 18, 2023

Why Great Technology Isn’t Enough

Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]

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Jun 26, 2023

If You Don’t Have a Story, You Don’t Have a Strategy

How Strategic Narrative Takes Your Company From Chaos to Clarity by Payton Shand “A company without a story is usually a company without a strategy.”  Entrepreneur and venture capitalist Ben […]

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Jun 9, 2023

Demos that Dominate

by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]

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Jun 5, 2023

Make Your Origin Story Your Best Sales Tool

by Ava Wolf Where you’re from says a lot about where you’re going—and why customers should take that journey with you. Every company has an origin story: the narrative that […]

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May 22, 2023

Personality That Sells

by Payton Shand When it comes time to make a purchase, customers always have choices. And since they’re now more informed than ever before, their buying decisions increasingly come down […]

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May 19, 2023

ToFu That Isn’t Flavorless

by Zoe Grant More than 91 percent of cold emails are ignored. 87 percent of customers don’t answer cold calls. Every minute, there are 46,740 new posts on Instagram, more […]

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Apr 25, 2023

Elevator Pitches People Love to Hear

by Harry Meadows A thirty-second elevator pitch has outsized importance compared to the amount of time it takes to deliver. A bad pitch can auto-sort you into the endless array […]

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