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Jul 24, 2024

Are Your Customers Buying the Status Quo?

Green brands can’t just rely on believers in sustainability to drive their businesses forward. Tami Jarvis loves animals and hates plastic.  Horrified by gruesome videos of animal cruelty and the […]

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Jul 5, 2024

Prompting with Purpose: How Strategic Narrative Will Change the Way You Use ChatGPT

Yes, you can write ChatGPT prompts that tell your brand’s story. Here’s how. If you’ve done any scrolling on Twitter or LinkedIn recently, chances are you’ve felt like the ground […]

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Aug 18, 2023

Why Great Technology Isn’t Enough

Unlocking Go-To-Market Success with Strategic Narratives for B2B Technology 75 percent of venture-backed companies never return cash to investors. Even with the advantages of capital and a product in which […]

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Aug 17, 2023

Five Woden Clients Featured on 2023 Inc. 5000 List

Every year, Inc. Magazine releases a list of the 5,000 fastest growing companies in America. Woden celebrates five of our past and current clients who made this year’s list. Each […]

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Jun 26, 2023

If You Don’t Have a Story, You Don’t Have a Strategy

How Strategic Narrative Takes Your Company From Chaos to Clarity by Payton Shand “A company without a story is usually a company without a strategy.”  Entrepreneur and venture capitalist Ben […]

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Jun 9, 2023

Demos that Dominate

by Harry Meadows If you’ve ever been involved with a tech business, you’ve sat through more product demos than you can count. And for good reason: the people who give […]

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Jun 5, 2023

Make Your Origin Story Your Best Sales Tool

by Ava Wolf Where you’re from says a lot about where you’re going—and why customers should take that journey with you. Every company has an origin story: the narrative that […]

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May 19, 2023

ToFu That Isn’t Flavorless

by Zoe Grant More than 91 percent of cold emails are ignored. 87 percent of customers don’t answer cold calls. Every minute, there are 46,740 new posts on Instagram, more […]

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May 9, 2023

A Great Product Isn’t Enough

by Zoe Grant The best products fail all the time: just ask RJ Reynolds or Friendster. These companies had capital, committed teams, and even some happy customers—but still failed in […]

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Apr 25, 2023

Elevator Pitches People Love to Hear

by Harry Meadows A thirty-second elevator pitch has outsized importance compared to the amount of time it takes to deliver. A bad pitch can auto-sort you into the endless array […]

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