Mar 8, 2021
Think Inside the Box
By Andrea Bullard In 1968, 3M scientist Spencer Silver stumbled upon “a solution without a problem.” Intent on developing a strong adhesive for airplanes, he instead created a low-tack one—weak, but […]
Jun 25, 2020
Woden Partner Ed Lynes Interviewed by Thrive Global
Woden partner Ed Lynes was interviewed for a series on creating a trusted brand from Thrive Global, an organization dedicated to improving workplace productivity and performance through behavior change products […]
Sep 6, 2019
Diagnosis: Data Addiction
Data is the most prized asset in business today. Whether it’s Google’s collection of data to optimize advertising algorithms, or how Equifax failed to protect its clients’ identities, information about customers is more integral to success than ever before. Entire businesses and industries have grown with no economic model other than collecting vast hordes of data, and reselling it for use by others.
Aug 21, 2019
Don’t Make Them Search
How to ensure your brand stands out in a sea of sameness By Rachel Fox For children who grew up in the 1980s and 1990s, meticulously combing through dizzying puzzle […]
Apr 11, 2019
On Beat, or Off Brand?
By Kenly Craighill If digitized America was still warming up in 1995, Microsoft’s Windows ‘95 was the airhorn setting the country into a full-blown technological sprint. Windows ‘95 was one […]
Aug 16, 2018
The One Thing Six of America’s Fastest-Growing Companies Have in Common
Each year’s Inc. 5000 list recognizes the fastest-growing private companies in America. While these high achievers come from all corners of the country and dozens of industries, six of them […]
Mar 15, 2018
FCK ‘em If They Can’t Take a Joke: The Art of the Brand Apology
by Kelly Sarabyn “My new goal is not to explain jokes.” In 2015, the Internet’s mob mentality trained its ire on Tina Fey, demanding an apology for a perceived racist […]
Sep 11, 2017
Actions Speak Louder Than Words
How TD Bank Ruined the Best Banking Brand in America By Ed Lynes In 1957, Better Living, an appliance store in Wisconsin, advertised itself as offering the “world’s lowest prices.” […]
Apr 3, 2017
Humble Beginnings Make a Great Story: Your brand and its creation myth
By Ed Lynes “You know, you really don’t need a forensics team to get to the bottom of this. If you guys were the inventors of Facebook, you’d have invented […]