Dec 10, 2019
King of Burgers, Queen of Pop
By Kenly Craighill In 2008, a doe-eyed, cowboy-boot-clad 18-year-old took to the CMT Music Awards stage. Her unmistakable permed curls, paired with a cutesy-country twang and puppy-love lyrics, made her […]
May 21, 2018
#RelationshipGoals: Connecting with a B2B Audience on Social Media
By Hannah Landers Autodesk is big on Instagram. With 128k followers, the brand receives upward of 2k likes on each photo post and sometimes more than five times that many […]
Jul 17, 2017
From Westeros to Pepsi: Finding the True Hero of Your Brand Story
By Melissa Rodier This Sunday was the long-awaited season seven premiere of Game of Thrones. With its sprawling cast of characters, it’s hard to point to a single hero’s journey. […]
Mar 13, 2017
Spoilers Ahead: The Secret to Connecting with Your Ideal Customer
By Melissa Rodier A common thread in what we do at Woden is the fact that people don’t care about what you do — they care about why you do […]
Feb 13, 2017
The Secret to Being Great at Marketing is Staying Awake
By Kate Faigen An “off-day” at work is hardly uncommon. Even tireless employees find themselves fighting to stay awake (albeit only on occasion, of course.) Whether it’s a lack of […]
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May 31, 2016
The Timeless Value of the Human Connection
By Zach Kliger We live in a world of increasing automation, routinization, and regulation; but people still sell cars. And not just cars either. We can still count on there being […]
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Apr 18, 2016
Building and Rebuilding a Brand Narrative: Lessons Your Business Can Learn from LEGO
By Melissa Rodier There are some brands that are eponymous, so co-mingled with their products that their names become the new vocabulary. It’s easy to rattle off a list of […]